According to Informa, global mobile advertising spend will grow to $1.7bn in 2008, following an approximate billion dollars in 2007. Well – that sounds pretty impressive, as the figure is expected to increase to $2.6bn in 2009. And with the expected growth rate, the global spend will be more than $12bn in 2013.
To get those figures straight - Internet advertising in the UK alone is likely to hit $6bn in 2008. Procter&Gamble spend roughly $8bn on advertising - per year. The overall global advertising spend in 2007 is somewhere in the region of $450bn. Global mobile revenues are estimated to be more than $750bn.
Even if mobile advertising still represents a tiny fraction compared to the whole picture, it is definitely one of the major growth areas within the wireless industry. So the current euphoria is justified. The next logical and interesting step will be then to see whether consumers will fully accept (more) ads on their handsets - or whether they will have their own say on the above stated figures.
Friday, September 12, 2008
Friday, September 5, 2008
VoIP - threat or opportunity
According to a couple of websites, iPhone users shortly will be able to circumvent their operators' networks by using VoIP. Belgian developer Namado/Namando Telecom claims that by using their application, callers can save up to 80 per cent connecting to the internet via the terminal's wifi connection.
This is undoubtedly an extremely imteresting topic, so I wanted to learn more about the small and innovative company behind the application. Now, Namado Telecom does not exist (as this is equivalent to not being found with a homepage by google). Namando Telecom does not exist as well, nor does Namado or Namando Telekom.
The company's correct name is Nomado Telecom, and it really does exist. And I think that they have a right to being spelled correctly, as they might pose a threat to mobile operators - or a massive opportunity, depending on the point of view. And that's definitely worth being noticed.
This is undoubtedly an extremely imteresting topic, so I wanted to learn more about the small and innovative company behind the application. Now, Namado Telecom does not exist (as this is equivalent to not being found with a homepage by google). Namando Telecom does not exist as well, nor does Namado or Namando Telekom.
The company's correct name is Nomado Telecom, and it really does exist. And I think that they have a right to being spelled correctly, as they might pose a threat to mobile operators - or a massive opportunity, depending on the point of view. And that's definitely worth being noticed.
Monday, September 1, 2008
Supermarket shopping spree for hi-tech fraudsters
A BBC investigation has apparently picked up that fraudsters are looking to hit US bank accounts by shopping in UK supermarkets like Tesco and Asda. According to the BBC, the self-checkout systems in UK supermarkets are at risk of being targeted by the hi-tech criminals with the stolen card details.
The gang plans to copy US bank account details onto the magnetic strips of fake cards and bleed the funds dry by stocking up on high value goods in the stores. In using the self-service systems it is thought that this will avoid contact with store staff that could spot the fake cards!
The BBC came across this plan with the help of computer security experts that noticed a discussion on a card fraud website in which the hi-tech thieves debated the best way to loot the money from US accounts. Seriously, who would actually discuss this on an online discussion board?
The gang plans to copy US bank account details onto the magnetic strips of fake cards and bleed the funds dry by stocking up on high value goods in the stores. In using the self-service systems it is thought that this will avoid contact with store staff that could spot the fake cards!
The BBC came across this plan with the help of computer security experts that noticed a discussion on a card fraud website in which the hi-tech thieves debated the best way to loot the money from US accounts. Seriously, who would actually discuss this on an online discussion board?
Tuesday, August 26, 2008
Social network Hi5 launches mobile for Latin America
Social network Hi5, with a large following in Latin America, today launched Hi5 mobile, the mobile version of their site. The San Francisco-based social network launched its mobile version in 26 different languages today, some of which were translated by its own users, according to The Social.
The decision to go mobile seems like a smart decision: in Latin America, owning a mobile device is more common than owning a PC. In that same line of thinking, while Facebook has optimized versions to serve as a supplement to the site for iPhone and Blackberry, Hi5’s iPhone/Blackberry versions are meant to replace the online website. Speed and reliability will come into play here later, but Hi5 is certainly off to a good start.
The decision to go mobile seems like a smart decision: in Latin America, owning a mobile device is more common than owning a PC. In that same line of thinking, while Facebook has optimized versions to serve as a supplement to the site for iPhone and Blackberry, Hi5’s iPhone/Blackberry versions are meant to replace the online website. Speed and reliability will come into play here later, but Hi5 is certainly off to a good start.
Wednesday, August 20, 2008
Americans buying fewer (but pricier) cell phones
Analyst firm NPD Group and Silicon Alley Insider reported on an interesting find: consumer cell phone unit sales dropped 13% from Q2 in 2007. However, Q2 revenues have dropped only 2% from last year.
The likely cause for this? Americans are buying fewer cell phones because they are spending more money on their handsets than ever before—and using their new investments as long as they can before trading in for a new device. In fact, this year seems to be the year where more and more ‘prosumers’ purchase a Blackberry or an iPhone.
SAI notes that this study doesn’t include Apple’s iPhone 3G, and only includes Apple’s original iPhone for part of the quarter. Q3 and Q4 should yield quite different results.
The likely cause for this? Americans are buying fewer cell phones because they are spending more money on their handsets than ever before—and using their new investments as long as they can before trading in for a new device. In fact, this year seems to be the year where more and more ‘prosumers’ purchase a Blackberry or an iPhone.
SAI notes that this study doesn’t include Apple’s iPhone 3G, and only includes Apple’s original iPhone for part of the quarter. Q3 and Q4 should yield quite different results.
Tuesday, August 19, 2008
WSJ to offer free app on BlackBerry
The Wall Street Journal Digital Network announced the launch of their free mobile application, WJS.com Mobile Reader. The app promises instant access to financial coverage form the WSJ website as well as others including MarketWatch.com, Barrons.com and AllThingsD.com. Currently the free app is only available on RIM’s BlackBerry platform and provides customers automatic content updates as well as WSJ features such as What's News, Tech, Opinion and Columns and more. Users can also set up customized category list and add features such as customized keyword alerts and stock quotes. In addition, the subscribers can also share articles through social networking sites.
Monday, August 18, 2008
Polo Ralph Lauren turns to M-Commerce
Shopaholics beware... your shopping addiction may not end as the shops shut their doors, and you are back in the taxi on your way home. It has been announced today that Polo Ralph Lauren is launching the first luxury mobile commerce website.
Polo Ralph Lauren is looking to attract tech-savvy shoppers by introducing an advertising campaign that will enable consumers to buy products by snapping photos of special advertising codes on their mobile phones.
The user will need to look for the codes in print ads, direct mail and even in in-store window promotions. Once they have photographed the code on their camera phone, they can then download the software and shop on the specific mobile commerce site.
This idea has sprung from the Japanese market, where it is the norm to buy tickets and vending machine products from their mobile phones. Polo said that this push is something they hope will help them stay ahead of the trend that is making its way from Asia to the US.
Lauren told Reuters: "We recognize that in America this is going after somebody who is more comfortable with technology. The truth is that in other countries, its becoming part of their culture. The trend is coming, and as a fashion company it's very important to identify trends and get ahead of them."
The campaign will launch on 25th August in conjunction with the annual US Open Tennis championship.
Polo Ralph Lauren is looking to attract tech-savvy shoppers by introducing an advertising campaign that will enable consumers to buy products by snapping photos of special advertising codes on their mobile phones.
The user will need to look for the codes in print ads, direct mail and even in in-store window promotions. Once they have photographed the code on their camera phone, they can then download the software and shop on the specific mobile commerce site.
This idea has sprung from the Japanese market, where it is the norm to buy tickets and vending machine products from their mobile phones. Polo said that this push is something they hope will help them stay ahead of the trend that is making its way from Asia to the US.
Lauren told Reuters: "We recognize that in America this is going after somebody who is more comfortable with technology. The truth is that in other countries, its becoming part of their culture. The trend is coming, and as a fashion company it's very important to identify trends and get ahead of them."
The campaign will launch on 25th August in conjunction with the annual US Open Tennis championship.
Thursday, August 14, 2008
New Home for iPhone: Best Buy
Sources say, possibly starting as early as September 7th the retail store, Best Buy will be carrying the latest version of Apple’s iPhone. The choice to make them the first vendor that is not directly related to the Apple was definitely the best one because they already house other AT&T phones and have had high levels of sold Apple merchandise by Best Buy’s consumer base of the years.
The move to bring the popular phone to an outside vendor will instantly increase the phone’s availability by introducing it to over 900 stores nationwide and may even increase sale margins indefinitely. Start saving your money and thank Apple for saving you gas because now you don’t have to drive to the nearest Apple store to get one.
Info by: Gizmodo
The move to bring the popular phone to an outside vendor will instantly increase the phone’s availability by introducing it to over 900 stores nationwide and may even increase sale margins indefinitely. Start saving your money and thank Apple for saving you gas because now you don’t have to drive to the nearest Apple store to get one.
Info by: Gizmodo
Wednesday, August 13, 2008
Is PR outdated for the New Media world?
Steve Rubel from Edelman sparked a discussion between bloggers and PR professionals today, with the likes of TechCrunch and Mashable putting in their two cents.
The question: Are PR tactics obsolete, especially when bloggers and journalists prefer to discover interesting trends and companies on their own?
The question: Are PR tactics obsolete, especially when bloggers and journalists prefer to discover interesting trends and companies on their own?
PR has truly hit a turning-point with the evolution of blogs and social media, but as a whole remains a widely misunderstood profession that draws a lot of criticism from many outlets.
Many people believe that PR people are purely spammers who crank out a press release once in awhile—and indeed there are a few PR firms who do just that, but what is left out is that PR is more than just media/blogger relations.
PR professionals are in the business of relationships, using them to connect people with the right influencers. PR is also more than reaching out to media—at the root of any media outreach effort is a carefully-crafted message and a plan on who to target to get that message out to the right audiences.
And while bloggers and journalists prefer to discover trends and companies on their own, that leaves a good-sized group of interesting, visionary companies that remain unwritten about and unheard of, mainly because the company might not know how to present themselves, and who to reach out to.
Michael Arrington argues that most PR people don’t read or understand blogs, this is all changing quickly. With more and more blogs being created each day, there are PR people who do read blogs and are making every effort to understand them, because well-written PR efforts directed to the right blogger changes everything.
Tuesday, August 12, 2008
Wii's Olympic Acknowledgement
Newly accredited gold medalist, Kosuke Kitajima (JAPAN), for men’s 100m breast stroke gave a shout out to Nintendo’s Wii for part of his training and success. Now, The popular system can add this to its impressive resume of accomplishments. Kitajima gave specific attribute to the character Mario in Sega’s Mario and Sonic at the Olympic Games Beijing 2008, helping with his training mentally. Although partly joking when giving his comments about the Wii’s participation it is still very impressive that even at the level of propriety that is the Olympics, Nintendo masterpiece still manages to get mentioned.
Info by: Gizmodo
Info by: Gizmodo
Monday, August 11, 2008
iPhone applications show promising future
I was amazed to read this morning that the sales of the iPhone applications could top $1billion. I wasn’t sure if this was just because of the recent ‘I Am Rich’ application that Stephanie reported on last week that costs $999 to do nothing but display a glowing red gemstone on the user’s screen. However reading further I discovered just how such high revenues could be raised for iPhone from the amount of downloaded applications that the average iPhone user obtains.
Apparently more than 60 million software programs have been downloaded from iTunes in the last month since the 3G iPhone was launched, which amounts to a whopping $30 million. If it continues at this rate then Apple will be expecting a new revenue stream of around $360 million per year as owners of the device discover that they can enhance their phone by downloading such applications.
Apple’s Chief Executive, Steve Jobs predicts that “the phone of the future will be differentiated by software” and it appears that consumers are tapping into this too, showing off with the latest apps that make their iPhone stand out from the rest.
It isn’t all good news though, as there has been suggestion that the download figures are already slowing after the initial rush, and that fewer than 20 per cent of people who downloaded them use them every day.
Apparently more than 60 million software programs have been downloaded from iTunes in the last month since the 3G iPhone was launched, which amounts to a whopping $30 million. If it continues at this rate then Apple will be expecting a new revenue stream of around $360 million per year as owners of the device discover that they can enhance their phone by downloading such applications.
Apple’s Chief Executive, Steve Jobs predicts that “the phone of the future will be differentiated by software” and it appears that consumers are tapping into this too, showing off with the latest apps that make their iPhone stand out from the rest.
It isn’t all good news though, as there has been suggestion that the download figures are already slowing after the initial rush, and that fewer than 20 per cent of people who downloaded them use them every day.
Friday, August 8, 2008
This Week’s Top News
Here’s a recap of this week’s top news stories:
August 4
Wireless Week: LiMo gets more members, more handsets
August 5
CNET: Delta offers Wi-Fi on all domestic planes
August 6
FierceWireless: Sprint customers continue to flee
August 7
CNET: JetBlue pisses off its last PR professional
August 8
NYT: Chinese Tweeters Celebrate Olympics with #080808
August 4
Wireless Week: LiMo gets more members, more handsets
August 5
CNET: Delta offers Wi-Fi on all domestic planes
August 6
FierceWireless: Sprint customers continue to flee
August 7
CNET: JetBlue pisses off its last PR professional
August 8
NYT: Chinese Tweeters Celebrate Olympics with #080808
Wednesday, August 6, 2008
Would you pay $1000 for an iPhone app?
Silicon Alley Insider points out a true gem within Apple (AAPL)’s iPhone App store. App creator Armin Heinrich’s “I Am Rich” application, worth $999.99, displays a red gem on the iPhone’s screen. And that’s about it.
Information on the app’s page says, “The red icon on your iPhone or iPod Touch always reminds you (and others when you show it to them) that you were rich enough to afford this. It’s a work of art with no hidden function at all.”
Apparently, that’s what it takes to separate the rich and the poor among iPhone owners!
Update: the application has been removed as of 2:30 EST today.
Information on the app’s page says, “The red icon on your iPhone or iPod Touch always reminds you (and others when you show it to them) that you were rich enough to afford this. It’s a work of art with no hidden function at all.”
Apparently, that’s what it takes to separate the rich and the poor among iPhone owners!
Update: the application has been removed as of 2:30 EST today.
Delta’s Friendly Skies Get WiFi
Delta, the popular airline company announced they will be adding WiFi to its entire fleet of domestic planes and should have the project completed by the first quarter in 2009. The company has teamed up with provider Aircell, which will be using its Gogo service to power to the WiFi starting with their MD88s and MD90s. The service will be provided and paid for all flights no matter the destination with an approximate price range of ten to thirteen dollars a flight, depending on the length of your flight. The availability of WiFi will be a great addition to the traveling experience.
Info by: Engadget
Info by: Engadget
Monday, August 4, 2008
In-flight calls may be banned forever
A U.S. House of Representatives committee has proposed that in-flight cell phone calls be permanently banned. The Hang Up Act would enforce the already Federal Aviation Administration ban on cell phone calls in flight for good.
The bill was supposedly proposed because of a poll that was taken asking the public how they felt on this matter. The poll found that 63% of its respondents were in opposition to passengers talking on their cell phones during crowded flights. And with passenger satisfaction being where it is today, extremely low, allowing in-flight calls could be a potential disaster.
However passengers would still be able to use WiFi and send text messages during their flight.
I think the ban is the right way to go. I mean the thought of babies crying, people coughing, and folks talking exceptionally loud on a flight I am on makes me cringe. I think I’d rather ride a bus. Okay, maybe not a bus, maybe I’ll just drive. I mean the extra time and money I’d spend on gas may just be worth it.
So I completely agree, leave the chatting on the ground.
The bill was supposedly proposed because of a poll that was taken asking the public how they felt on this matter. The poll found that 63% of its respondents were in opposition to passengers talking on their cell phones during crowded flights. And with passenger satisfaction being where it is today, extremely low, allowing in-flight calls could be a potential disaster.
However passengers would still be able to use WiFi and send text messages during their flight.
I think the ban is the right way to go. I mean the thought of babies crying, people coughing, and folks talking exceptionally loud on a flight I am on makes me cringe. I think I’d rather ride a bus. Okay, maybe not a bus, maybe I’ll just drive. I mean the extra time and money I’d spend on gas may just be worth it.
So I completely agree, leave the chatting on the ground.
Oblivious texters receive a health warning
A fantastic story came up this weekend that doctors are warning that texting can be hazardous to our health. It would appear that people are beginning to see that writing and viewing text messages in certain situations can lead to accidents.
Doctors are calling this ‘oblivious texting’ and have warned that driving, cooking and bike riding could cause harm to a person stupid enough to take their eyes off the path/road/food that they should be concentrating on.
I have to say I have witnessed for myself people driving, on bikes and even rollerblading whilst writing a text message…surely they realise how dangerous this is, without needing an official warning?
Apparently not though, as the San Francisco Chronicle reports:
A San Francisco woman was killed by a pickup truck earlier this year when she stepped off a curb while texting, and a Bakersfield man was killed last year by a car while crossing the street and texting, a 15-year-old girl fell off her horse while texting, suffering head and back injuries, and a 13-year-old girl suffered belly, leg and arm burns after texting her boyfriend while cooking noodles.
Doctors are calling this ‘oblivious texting’ and have warned that driving, cooking and bike riding could cause harm to a person stupid enough to take their eyes off the path/road/food that they should be concentrating on.
I have to say I have witnessed for myself people driving, on bikes and even rollerblading whilst writing a text message…surely they realise how dangerous this is, without needing an official warning?
Apparently not though, as the San Francisco Chronicle reports:
A San Francisco woman was killed by a pickup truck earlier this year when she stepped off a curb while texting, and a Bakersfield man was killed last year by a car while crossing the street and texting, a 15-year-old girl fell off her horse while texting, suffering head and back injuries, and a 13-year-old girl suffered belly, leg and arm burns after texting her boyfriend while cooking noodles.
Friday, August 1, 2008
Wireless Media Profile
Wireless Week
About publication:
WIRELESS Week is apart of Advantage Business Media, and was started to cover/deliver the world in and around the wireless sect. They cover anything that has to deal with your mobile device whether it be news about your cell phone, service provider or its manufacturer.
Based out of: Rockaway, New Jersey
Editor-in-Chief: Rhonda Wickham
Key contacts:
· Monica Alleven, editor
· Brad Smith, IP/Data editor
· Holly Hoffer, Publisher and Ad Sales
Tips for pitching:
· Make sure your news has to do with mobile content or the mobile industry
· Pitch to the right editor
About publication:
WIRELESS Week is apart of Advantage Business Media, and was started to cover/deliver the world in and around the wireless sect. They cover anything that has to deal with your mobile device whether it be news about your cell phone, service provider or its manufacturer.
Based out of: Rockaway, New Jersey
Editor-in-Chief: Rhonda Wickham
Key contacts:
· Monica Alleven, editor
· Brad Smith, IP/Data editor
· Holly Hoffer, Publisher and Ad Sales
Tips for pitching:
· Make sure your news has to do with mobile content or the mobile industry
· Pitch to the right editor
3G in India
The Indian government is considering to hold a global auction for 3G licenses. This now seems to be the final decision after an ongoing discussion in India whether or not foreign bidders should be allowed to participate in the auction. This sounds like good news for mobile phone users, as the second-largest market worldwide is still on WAP. When it comes to surfing the mobile Internet, that's sufficent for watching YouTube clips online. But when it comes to more serious stuff, such as downloading videos, WAP's limitations become obvious.
Apparently, the more bidders and the more bidding competition, the more money will be spent on the licences. And after all, India is a huge and utterly attractive market for the global players. However, the more money they will spend, the higher the data fees they will be charging later. And this might be not so good news for mobile phone users.
Apparently, the more bidders and the more bidding competition, the more money will be spent on the licences. And after all, India is a huge and utterly attractive market for the global players. However, the more money they will spend, the higher the data fees they will be charging later. And this might be not so good news for mobile phone users.
Wednesday, July 30, 2008
Why wait? Do it yourself super-fast internet …
Internet Connection problems, we’ve all had them at some point be it on the move, in the office or at home. We usually grin and bear it occasionally picking up the phone to make a complaint that’s logged and usually not fixed much faster then if you just got on with your day as normal. Well not for some people, you see for some who live in areas not so well equipped as London and other big cities where broadband is at our finger tips. What do those people do? Where do they get their super-fast internet that is being talked about so often from? Telecoms and internet providers do not see a big market and so they don’t service these areas. Well the residents are taking a stand and are installing there own super-fast broadband!
The community-based tactic is not a new idea to gain connectivity but is working well, with promises to have many networks up and running by the end of 2008. The role out of fibre-optics and WiMAX has given hope to these remote areas. One scheme, CyberMoor (http://www.cybermoor.org/) has brought wireless broadband to areas ‘off the beaten track’ (so to speak) within Cumbria.
DIY fibre-optics take a lot of planning, digging and most of all community team work. The logistics however, are relatively quite straightforward, according to Daniel Heery, head of the project in Cumbria. Malcolm Corbett, head of the Community Broadband Network (CBN - http://www.broadband-uk.coop/) comments; "While BT has been sitting on its hands the public sector is going to start experimenting," well said! The CBN is working in 10 areas including Walsall, Nottingham and Manchester and says it represents 20% of the UK population.
This kind of scheme is also seen in other parts of Europe like Holland, where OnsNet’s (http://www.onsnetnuenen.nl/) community-based fibre project sit alongside larger rollouts. This is definitely something that would be great to see in the UK and it’s great to see that people are taking action themselves; perhaps we may start to see similar projects for mobile phone coverage?
The community-based tactic is not a new idea to gain connectivity but is working well, with promises to have many networks up and running by the end of 2008. The role out of fibre-optics and WiMAX has given hope to these remote areas. One scheme, CyberMoor (http://www.cybermoor.org/) has brought wireless broadband to areas ‘off the beaten track’ (so to speak) within Cumbria.
DIY fibre-optics take a lot of planning, digging and most of all community team work. The logistics however, are relatively quite straightforward, according to Daniel Heery, head of the project in Cumbria. Malcolm Corbett, head of the Community Broadband Network (CBN - http://www.broadband-uk.coop/) comments; "While BT has been sitting on its hands the public sector is going to start experimenting," well said! The CBN is working in 10 areas including Walsall, Nottingham and Manchester and says it represents 20% of the UK population.
This kind of scheme is also seen in other parts of Europe like Holland, where OnsNet’s (http://www.onsnetnuenen.nl/) community-based fibre project sit alongside larger rollouts. This is definitely something that would be great to see in the UK and it’s great to see that people are taking action themselves; perhaps we may start to see similar projects for mobile phone coverage?
Tuesday, July 29, 2008
Busy? Skills to Keep in Mind
In today’s busy world people are left running this way and that way attempting to get things done. The ability to multitask is something we all will have to know. Here are a few things I have come across to keep in mind when trying to sort out your hectic and seemingly bottomless things to accomplish by this afternoon.
1. Don't think you can actually do two things at once.
2. Prioritize. To know when to switch tasks, you must distinguish between the tasks you must perform and those you can afford to blow off.
3. Immerse yourself in your immediate task, but don't forget what remains to be done next.
4. Depend on routines -- and compare new tasks with old ones. Multitasking becomes easier, scientists believe, when you make parts of the process routine.
5. Make schedules, not to-do lists.
Next time you feel like exploding on the person in the next cubicle for making more work for you just give them this list and tell them you have no excuses now.
Info by: NY Times
1. Don't think you can actually do two things at once.
2. Prioritize. To know when to switch tasks, you must distinguish between the tasks you must perform and those you can afford to blow off.
3. Immerse yourself in your immediate task, but don't forget what remains to be done next.
4. Depend on routines -- and compare new tasks with old ones. Multitasking becomes easier, scientists believe, when you make parts of the process routine.
5. Make schedules, not to-do lists.
Next time you feel like exploding on the person in the next cubicle for making more work for you just give them this list and tell them you have no excuses now.
Info by: NY Times
Monday, July 28, 2008
Even the Royals get phones stolen!
We’ve all been there…dancing away in a nightclub and the realisation hits that our mobile is no longer in its usual place. Scouring the floor we know that it is either somewhere around us, in another pocket or in the worst case, that someone has nicked it from us.
Apparently the Royals are no different to us as Prince Harry discovered last week when he was enjoying a night out in a dark nightclub in Lesotho. Prince Harry was spending time in the small African town working on charity projects, when a pickpocket took his phone and ran off. Little did this Artful Dodger know that it in fact belonged to a Prince who had high level security around him.
Officers from the Lesotho Defence Force eventually managed to track down the culprit two days later and retrieved the phone and said, “When we eventually found the culprit it took quite some time to explain to him that he had stolen from the prince. To him Prince Harry was just one of those white guys.”
The Prince decided not to press charges against the thief and was said to be relieved that his contacts list had not gone astray. Yes we all have our phones stolen before but seldom do we have such little problem getting them back – oh to be a Royal!
Apparently the Royals are no different to us as Prince Harry discovered last week when he was enjoying a night out in a dark nightclub in Lesotho. Prince Harry was spending time in the small African town working on charity projects, when a pickpocket took his phone and ran off. Little did this Artful Dodger know that it in fact belonged to a Prince who had high level security around him.
Officers from the Lesotho Defence Force eventually managed to track down the culprit two days later and retrieved the phone and said, “When we eventually found the culprit it took quite some time to explain to him that he had stolen from the prince. To him Prince Harry was just one of those white guys.”
The Prince decided not to press charges against the thief and was said to be relieved that his contacts list had not gone astray. Yes we all have our phones stolen before but seldom do we have such little problem getting them back – oh to be a Royal!
Friday, July 25, 2008
This Weeks Top News
Here’s a recap of some of this week’s top news stories…
July 21, 2008
iPhone 3G Inventory Plummets
http://www.fiercewireless.com/story/iphone-3g-inventory-plummets-over-weekend/2008-07-21?utm_medium=rss&utm_source=rss&cmp-id=OTC-RSS-FW0
July 22, 2008
728 Newspapers Join AP Mobile News Network
http://mobilecrunch.com/2008/07/21/728-newspapers-join-ap-mobile-news-network/
July 23, 2008
Qualcomm Stock Soars on Nokia Settlement
http://www.rcrnews.com/article/20080723/FREE/528264349/Qualcomm-stock-soars-on-Nokia-settlement
July 24, 2008
Sprint –Nextel Sells its Towers
http://www.moconews.net/entry/419-sprint-nextel-sells-its-towers-raises-around-670-million/
Public Responds to Cancer Doctor’s Warning
July 25, 2008
http://www.wirelessweek.com/article.aspx?id=161728
July 21, 2008
iPhone 3G Inventory Plummets
http://www.fiercewireless.com/story/iphone-3g-inventory-plummets-over-weekend/2008-07-21?utm_medium=rss&utm_source=rss&cmp-id=OTC-RSS-FW0
July 22, 2008
728 Newspapers Join AP Mobile News Network
http://mobilecrunch.com/2008/07/21/728-newspapers-join-ap-mobile-news-network/
July 23, 2008
Qualcomm Stock Soars on Nokia Settlement
http://www.rcrnews.com/article/20080723/FREE/528264349/Qualcomm-stock-soars-on-Nokia-settlement
July 24, 2008
Sprint –Nextel Sells its Towers
http://www.moconews.net/entry/419-sprint-nextel-sells-its-towers-raises-around-670-million/
Public Responds to Cancer Doctor’s Warning
July 25, 2008
http://www.wirelessweek.com/article.aspx?id=161728
Gone phishing? Again?
The iPhone is a phenomenon - many people have one, many people want to have one, some want to get rid of theirs again, and some are now warning that the iPhone can even be used to go phishing.
The Safari and Mail applications on the prestigious object reportedly puts users at a risk. By the relatively old-fashioned trick of spoofing an URL, phishers are able to redirect users to websites that are not what they pretend to be.
Interesting, as Mac OSX is very immune against most attacks. But luckily there is good (and general) advice available: iPhone users should enter the addresses of sites they wish to visit manually instead of clicking on links contained in email. Until there is an official patch from Apple to fix this problem. And maybe also after the patch is available.
The Safari and Mail applications on the prestigious object reportedly puts users at a risk. By the relatively old-fashioned trick of spoofing an URL, phishers are able to redirect users to websites that are not what they pretend to be.
Interesting, as Mac OSX is very immune against most attacks. But luckily there is good (and general) advice available: iPhone users should enter the addresses of sites they wish to visit manually instead of clicking on links contained in email. Until there is an official patch from Apple to fix this problem. And maybe also after the patch is available.
Wednesday, July 23, 2008
Corporate social media in action
Mashable today rounded up 35+ examples of corporate social media campaigns in action, with a wide variety of businesses, sectors, and social media tactics.
Some notable examples:
Adobe’s use of social bookmarking site Delicious to maintain a list of websites and conversations relevant to the company.
Ford’s blogger-friendly newsroom, complete with multimedia elements, and social media release templates.
Fujifilm’s social network for photo enthusiasts to promote its latest camera model.
Intuit’s tax almanac wiki, where users can contribute relevant tax information.
The WWE ’s Facebook application to connect and create new wrestling fans.
Zappo’s employees use Twitter to communicate with their customers.
Some notable examples:
Adobe’s use of social bookmarking site Delicious to maintain a list of websites and conversations relevant to the company.
Ford’s blogger-friendly newsroom, complete with multimedia elements, and social media release templates.
Fujifilm’s social network for photo enthusiasts to promote its latest camera model.
Intuit’s tax almanac wiki, where users can contribute relevant tax information.
The WWE ’s Facebook application to connect and create new wrestling fans.
Zappo’s employees use Twitter to communicate with their customers.
Tuesday, July 22, 2008
iPhone Not So Hot in Japan
The phone that swept the world earlier this month finds it hard to fit in to the Japanese culture. Everyone knows how advanced they are in technology however it did not stop many Japanese to stand in line at the country’s Apple Stores. The stores which did manage to sell out at their locations are not seeing much interest after the initial rush of consumers.
With phone use that may rival that of the average American it has encountered such problems as simple as providing a loop for decorative pieces that are a major part of the culture. Apple will have to switch things up to stay in the unique and competitive Japanese cellular market because with phones already with fast internet connections, high megapixel cameras, and infrared diversification is key.
Information by: MoCoNews
With phone use that may rival that of the average American it has encountered such problems as simple as providing a loop for decorative pieces that are a major part of the culture. Apple will have to switch things up to stay in the unique and competitive Japanese cellular market because with phones already with fast internet connections, high megapixel cameras, and infrared diversification is key.
Information by: MoCoNews
Broadband to become a civil right
Wow, talk about a drastic call! According to today’s Fierce Telecom the Federal Communications Commission has told an audience at Carnegie Mellon University that access to high-speed broadband should be made available to all US Citizens as a ‘civil right’.
So right there next to life, liberty and the pursuit of happiness every American should be guaranteed a high-speed Internet connection. The thought of it sounds quite laughable, yet the US looks set to turn around its broadband access to position it as essential for everyday life and change its status as currently ranking 15th among developed nations in broadband use per capita.
Speaking at the University, Commissioner Copps stated; "No matter who you are, or where you live, or how much money you make ... you will need, and you are entitled to have these tools (broadband Internet) available to you, I think, as a civil right."
Talk about dramatic!
So right there next to life, liberty and the pursuit of happiness every American should be guaranteed a high-speed Internet connection. The thought of it sounds quite laughable, yet the US looks set to turn around its broadband access to position it as essential for everyday life and change its status as currently ranking 15th among developed nations in broadband use per capita.
Speaking at the University, Commissioner Copps stated; "No matter who you are, or where you live, or how much money you make ... you will need, and you are entitled to have these tools (broadband Internet) available to you, I think, as a civil right."
Talk about dramatic!
Women look for Text Appeal
Hoping to make a good impression on the new woman in your life? Well the answer is in the power of your fingertips according to the Daily Mail.
Apparently 90% of girls prefer text messages to phone calls when first getting to know a potential date, according to a survey by the directory inquiry service 118 118. From experience I can agree that a text message is much less formal and there is less pressure to make that first good impression, but where is the romance in it?
The Daily Mail is calling it ‘Text Appeal’ but for many women it might be a turn off as men appear to not be making the effort…after all if they can't make the effort at the start of a relationship, when will they?
William Ostrom of 118118 said: “Paying attention to texting is important for single men because women place so much importance on it, almost viewing dating texts as a snapshot of a man's personality.” I’m not so convinced…
Apparently 90% of girls prefer text messages to phone calls when first getting to know a potential date, according to a survey by the directory inquiry service 118 118. From experience I can agree that a text message is much less formal and there is less pressure to make that first good impression, but where is the romance in it?
The Daily Mail is calling it ‘Text Appeal’ but for many women it might be a turn off as men appear to not be making the effort…after all if they can't make the effort at the start of a relationship, when will they?
William Ostrom of 118118 said: “Paying attention to texting is important for single men because women place so much importance on it, almost viewing dating texts as a snapshot of a man's personality.” I’m not so convinced…
Monday, July 21, 2008
Privacy: A Thing of the Past
Sometimes it shocks me to think that people believe that privacy actually still exist these days. Apparently cell phone users are finding out that sending a MMS may just not be going to the intended recipient. A story posted today by Moco News, shared that an anti spam company mailchannels found that the UK’s O2 was leaking its customers MMS out onto the web. With a simple Goggle search, mailchannels found multiple pictures and videos online that were sent by O2’s customers.
Extended research by another company, Slashdot, found that both Sprint and Boost Mobile customers are experiencing a similar situation. In fact, not only can the image the customer sent be found online, but also the phone number where it was sent from.
Remember, nothing on the internet is private. So before you take that picture with your mobile and send it off to your “someone special”, you may want to think twice. Or be willing to come up with a really great excuse as to why those photos of you are on the web. Remember, “I was young” and “They were meant to be art” have already been used a time or two.
Extended research by another company, Slashdot, found that both Sprint and Boost Mobile customers are experiencing a similar situation. In fact, not only can the image the customer sent be found online, but also the phone number where it was sent from.
Remember, nothing on the internet is private. So before you take that picture with your mobile and send it off to your “someone special”, you may want to think twice. Or be willing to come up with a really great excuse as to why those photos of you are on the web. Remember, “I was young” and “They were meant to be art” have already been used a time or two.
Friday, July 18, 2008
Wireless is meant for everyone
At the end of a long week, I just came across this story which I think is great as it shows that wireless is fascinating - it is not only about multimillion companies employing hardcore freaks working in posh open plan offices with foosball and spending huge budgets on R&D and marketing. Luckily, it is about everyone and as we know, the total is more than the sum of all components (which, as far as I remember, was mentioned by Aristotle who probably would have been delighted by the prospect of a certain topic spreading within a society).
I keep my fingers crossed that this genius (not Aristotle, of course) will receive the funding to develop his proof of concept and bring it to the market.
I keep my fingers crossed that this genius (not Aristotle, of course) will receive the funding to develop his proof of concept and bring it to the market.
Friday Feature: Wireless Media Profile
About publication: MocoNews is a part of ContentNext media, and started as a spin-off of paidContent.org. MocoNews is an online news website and e-newsletter dedicated to mobile content news on the following topics:
· Mobile gaming
· Mobile music
· Mobile video/TV
· VC funding
· M&A deals
· Mobile gaming
· Mobile music
· Mobile video/TV
· VC funding
· M&A deals
Based out of: Santa Monica, CA and New York, NY
Editor-in-Chief: Rafat Ali
Key contacts:
· Tricia Duryee, principal correspondent
· Matt Kapko, entertainment editor
· Dianne See Morrison, correspondent
· James Pearce, correspondent
· Tricia Duryee, principal correspondent
· Matt Kapko, entertainment editor
· Dianne See Morrison, correspondent
· James Pearce, correspondent
Tips for pitching:
· Make sure your news has to do with mobile content or the mobile industry
· Pitch to the right editor—for example, get in contact with the entertainment editor if you have a new mobile game or mobile music service to launch
· Make sure your news has to do with mobile content or the mobile industry
· Pitch to the right editor—for example, get in contact with the entertainment editor if you have a new mobile game or mobile music service to launch
Wednesday, July 16, 2008
Pandora Hits iPhone and Bumps Success
The increasingly popular must know site, Pandora, is a website that offers free music play of a seemingly endless number of songs compiled from artists you have chosen and ones recommended. The website allows you to skip the songs you dislike and discover those you like but did not know.
Now available on your iPhone, all of these options and benefits are mobile. With flawless playback on the servers 3G and EDGE networks, the app released last Friday is in the top 5 downloads coming in at number four behind apps like Weatherbug and AIM.
The Pandora app helped the company over this past launch weekend to reach a new high in streaming music with numbers coming in at over 3 million to just the iPhones. They not only listened to one song, but often were entertained by the apps recommended choices for an hour or so.
We will see how long Pandora can hold out before having to slap on a fee.
Now available on your iPhone, all of these options and benefits are mobile. With flawless playback on the servers 3G and EDGE networks, the app released last Friday is in the top 5 downloads coming in at number four behind apps like Weatherbug and AIM.
The Pandora app helped the company over this past launch weekend to reach a new high in streaming music with numbers coming in at over 3 million to just the iPhones. They not only listened to one song, but often were entertained by the apps recommended choices for an hour or so.
We will see how long Pandora can hold out before having to slap on a fee.
info by: techcrunch
Tuesday, July 15, 2008
Twitter buys microblogging search engine Summize
Numerous blogs are reporting that after earning an impressive $15 million in its last round of funding, Twitter has purchased Summize, a search engine. SAI reports that the Virginia-based search engine was sold for around $15 million.
Following this acquisition, five of the six Summize employees will be joining Twitter and the company has also launched search.twitter.com, which is where users visiting summize.com are now directed.
Summize is not the first microblogging search engine, however it has proven itself to be more successful than its rivals, including TweetScan.
Following this acquisition, five of the six Summize employees will be joining Twitter and the company has also launched search.twitter.com, which is where users visiting summize.com are now directed.
Summize is not the first microblogging search engine, however it has proven itself to be more successful than its rivals, including TweetScan.
Monday, July 14, 2008
1 Million... sold
According to, well everywhere you look, Apple sold 1 million 3G iPhone’s over this past weekend. Being released in 21 countries last Friday, the 3G surpassed the 250,000 units that were sold when the original iPhone was released (US only) last year. I am not surprised, due to the fact that lines we already forming 1 week before the actual release. And Steve Jobs seemed continent with the sales so far commenting that the iPhone is off to a great start around the world.
Although it wasn’t all smooth sailing…
From the problems with the activation (AT&T and O2 customers both had trouble) to a store in the UK actually having to close its doors and call the police, iPhone drama was plentiful this weekend.
Although it wasn’t all smooth sailing…
From the problems with the activation (AT&T and O2 customers both had trouble) to a store in the UK actually having to close its doors and call the police, iPhone drama was plentiful this weekend.
Can London transport stand up to the challenge of going wireless?
Following the lead of the ‘trusty’ Oyster card, the Royal Bank of Scotland is said to be fitting proximity-payment readers into 25 London taxis as part of a trial. This will allow taxi users that hold a ‘wave and pay’ card, to pay for their journey in a similar fashion to the Oyster card.
We are now able to pay for fares under £10 by pressing a PayPass card against special payment readers in the taxis, providing an end to such cabs that refuse chip and PIN transactions for less than £10 and then charge passengers £1.50 per use. The only question now remaining is, how do we leave a tip for the drivers?
This comes as the BBC reports that thousands of people using London's public transport network may find their electronic Oyster card no longer works after a fault hit the system…
Using the bus on Saturday lunchtime I was amazed to find a notice over the yellow oyster reader saying that my journey would be free of charge. So squashed between lots of people making the most of their freebie journey, I was left feeling slightly smug.
Surprisingly it wasn’t TFL choosing to be nice to London travellers using the buses, Tube, tram and Docklands Light Railway. For a five hour spell on Saturday morning, the system stopped working and some oyster cards used during that time have since stopped working or incurred a fine. Whilst the ticket barriers were left open at train stations, the free bus travel continued for much longer until each individual bus had returned to their garages for the systems to be reset.
Let’s hope that this glitch has been resolved and that the cracked system will become secured following Thursday’s court case to protect the leaked codes.
We are now able to pay for fares under £10 by pressing a PayPass card against special payment readers in the taxis, providing an end to such cabs that refuse chip and PIN transactions for less than £10 and then charge passengers £1.50 per use. The only question now remaining is, how do we leave a tip for the drivers?
This comes as the BBC reports that thousands of people using London's public transport network may find their electronic Oyster card no longer works after a fault hit the system…
Using the bus on Saturday lunchtime I was amazed to find a notice over the yellow oyster reader saying that my journey would be free of charge. So squashed between lots of people making the most of their freebie journey, I was left feeling slightly smug.
Surprisingly it wasn’t TFL choosing to be nice to London travellers using the buses, Tube, tram and Docklands Light Railway. For a five hour spell on Saturday morning, the system stopped working and some oyster cards used during that time have since stopped working or incurred a fine. Whilst the ticket barriers were left open at train stations, the free bus travel continued for much longer until each individual bus had returned to their garages for the systems to be reset.
Let’s hope that this glitch has been resolved and that the cracked system will become secured following Thursday’s court case to protect the leaked codes.
Friday, July 11, 2008
Friday Feature: Picking the Right PR Agency
Part Two of Two: Choosing a PR Firm
So now that you’ve done the research and narrowed it down to your top choices the next step is actually choosing a PR firm. One way to learn about each firm is to have them create some kind of proposal for you. This helps you learn about the company wand what their goals will be to deliver quality PR to your company.
Next, make sure the firm has strong media relations. Make sure they know the right people to contact at each media outlet you want to target. Ask them for a sample media list to see what media they would target when sending out a press release. If you have certain media that you want to see your releases in then make sure that list includes it. However, as we pointed out in Part One, be realistic.
Also, client references are a great way to learn about a particular agency. Ask each firm you are interviewing for a few references. Word of mouth is a great way to learn about the company and get the real scoop on the companies.
And lastly, plan a face-to-face meeting with the entire team that would be working with you. Meeting the team will allow you to get to know each firm and the each team member. This is an important step and could help make your final decision if you find yourself torn between different firms.
So now that you’ve done the research and narrowed it down to your top choices the next step is actually choosing a PR firm. One way to learn about each firm is to have them create some kind of proposal for you. This helps you learn about the company wand what their goals will be to deliver quality PR to your company.
Next, make sure the firm has strong media relations. Make sure they know the right people to contact at each media outlet you want to target. Ask them for a sample media list to see what media they would target when sending out a press release. If you have certain media that you want to see your releases in then make sure that list includes it. However, as we pointed out in Part One, be realistic.
Also, client references are a great way to learn about a particular agency. Ask each firm you are interviewing for a few references. Word of mouth is a great way to learn about the company and get the real scoop on the companies.
And lastly, plan a face-to-face meeting with the entire team that would be working with you. Meeting the team will allow you to get to know each firm and the each team member. This is an important step and could help make your final decision if you find yourself torn between different firms.
Thursday, July 10, 2008
Should Congress get involved in online advertising?
Not according to the FTC, which is re-advocating an industry self-regulation plan in response to the Senate Commerce Committee's initial investigation that launched Wednesday into how online companies collect data for online advertising.
To the contrary, Google, Yahoo and Microsoft are all proponents of some form of legislation for privacy standards to establish online and offline protocol and to punish those who would not uphold certain standards.
It will be interesting to see how this plays out over the coming year and although online privacy should absolutely be protected, I don't see targeted advertising as the culprit to jeapordize the saftey of online information.
To the contrary, Google, Yahoo and Microsoft are all proponents of some form of legislation for privacy standards to establish online and offline protocol and to punish those who would not uphold certain standards.
It will be interesting to see how this plays out over the coming year and although online privacy should absolutely be protected, I don't see targeted advertising as the culprit to jeapordize the saftey of online information.
Wednesday, July 9, 2008
Just When You Thought It Was Safe to Travel...Again
A recent study by the Ponemon Institute, which conducts studies in privacy and security, found that at U.S. airports, a reported 10,000 laptops are stolen on a weekly basis. This study which focused on the 36 largest airports showed that of the laptops stolen most had little to no hope to getting recovered. In addition to the 10,000, another over 2,000 laptops are reported stolen from smaller airports around the U.S. weekly.
Only about 35 percent of these reported stolen laptops are returned to the owner. There are ways to help make sure you laptop is secure and makes it with you to your destination. You can always keep it in a case that is strapped to you at all times. If you don’t plan on using it then why not just pack it in your suitcase securely and check it in. However, if you do intend to bring it on board then, as simple as this may sound, don’t leave your bags un-attended at anytime.
These days if it’s not one thing it’s another i.e. airline prices and now airport security again. I would think twice before taking that nap while you wait for your flight to board.
Information provided by: Engadget
Only about 35 percent of these reported stolen laptops are returned to the owner. There are ways to help make sure you laptop is secure and makes it with you to your destination. You can always keep it in a case that is strapped to you at all times. If you don’t plan on using it then why not just pack it in your suitcase securely and check it in. However, if you do intend to bring it on board then, as simple as this may sound, don’t leave your bags un-attended at anytime.
These days if it’s not one thing it’s another i.e. airline prices and now airport security again. I would think twice before taking that nap while you wait for your flight to board.
Information provided by: Engadget
Tuesday, July 8, 2008
Surprising fact: Online videos are still not a threat to TV
Silicon Alley Insider reports on a Nielsen study released that proves our ‘Online Video Will Take Over the World’ theories wrong for now—while time spent watching online videos is indeed increasing, it still does not compare to time spent watching television.
Nielsen’s findings claim that the average American watched about 127 hours of TV in May (up 6 hours from 2007) and spent around 26 hours on the Internet (up 2 hours from 2007). Online videos, on the other hand, gained an average of 2 hours and 19 minutes of our time, which is, oh, about 125 hours less than the time spent watching television.
It’ll be interesting to see whether this trend will continue or change drastically as time goes on. While the writers’ strike in Hollywood has definitely influenced a movement into online video, 2008 might not show the explosion that everyone was hoping for.
Nielsen’s findings claim that the average American watched about 127 hours of TV in May (up 6 hours from 2007) and spent around 26 hours on the Internet (up 2 hours from 2007). Online videos, on the other hand, gained an average of 2 hours and 19 minutes of our time, which is, oh, about 125 hours less than the time spent watching television.
It’ll be interesting to see whether this trend will continue or change drastically as time goes on. While the writers’ strike in Hollywood has definitely influenced a movement into online video, 2008 might not show the explosion that everyone was hoping for.
Monday, July 7, 2008
Say It Ain’t So…
Mobile Entertainment reports that some people have WAY too much time on their hands. Okay, well not exactly, but the news does fit nicely into that assumption. The story comes from Geardiary, who reports that at around noon on July 4th (EST) there was already a line forming outside the Apple store. At the time, there was about a dozen or so people standing in front of the store. Apparently there was even a couple with a baby waiting in line. The article states that this could just be a publicity stunt and that these folks may have been trying to set a record for longest time in line. With the release of the 3G iPhone set for Friday, July 11th, and today being July 7th, I wonder how long that line is now…
When it comes to Apple or the iPhone, I know that this kind of behavior is just not surprising to most people. Not even the part about the couple with the baby. However, if this is not a publicity stunt, Mobile Entertainment says, “The alternative is very, very depressing.”
They took the words right out of my mouth.
When it comes to Apple or the iPhone, I know that this kind of behavior is just not surprising to most people. Not even the part about the couple with the baby. However, if this is not a publicity stunt, Mobile Entertainment says, “The alternative is very, very depressing.”
They took the words right out of my mouth.
Friday, July 4, 2008
Could the flood of User Generated Content be coming to an end?
In a landmark ruling this week, a judge in New York ordered YouTube to release data on the viewing habits of millions of viewers worldwide. Privacy advocates are alarmed at the prospect of viewing habits being opened to scrutiny.
The decision follows a $1bn lawsuit brought about by Viacom (the owner of channels like MTV, VH1 and Nickelodeon). Viacom alleged that YouTube encouraged people to upload significant amounts of pirated copyrighted programmes.
Yes, everyone knows: uploading copyrighted videos is illegal and steps should be taken to protect DRM. It is something many in the industry have called for time and time again. But User Generated Content (UGC) has grown exponentially and the latest devices make uploading our own content much easier.
So, could the prospect of users' details being scrutinised by large corporates put off people from signing up and using sites like YouTube? 2007 was the year that saw UGC take off, could 2008/2009 see its demise? This is a debate the industry will be following closely.
The decision follows a $1bn lawsuit brought about by Viacom (the owner of channels like MTV, VH1 and Nickelodeon). Viacom alleged that YouTube encouraged people to upload significant amounts of pirated copyrighted programmes.
Yes, everyone knows: uploading copyrighted videos is illegal and steps should be taken to protect DRM. It is something many in the industry have called for time and time again. But User Generated Content (UGC) has grown exponentially and the latest devices make uploading our own content much easier.
So, could the prospect of users' details being scrutinised by large corporates put off people from signing up and using sites like YouTube? 2007 was the year that saw UGC take off, could 2008/2009 see its demise? This is a debate the industry will be following closely.
Tuesday, July 1, 2008
It’s official: No chatting on cell phones while driving in California (but no word so far on texting or e-mail)
Today, two California laws go into effect that will affect chatty drivers all over the state: Adult drivers are required to use a hands-free device if they want to talk on their cell phones, and teenagers under 18 will not be allowed to use their cell phones at all, except when on private property or making an emergency call.
The new laws also state that drivers can be pulled over for using their cell phones without having committed a driving violation prior, such as speeding or excessive swerving.
First-time offenders receive a $20 fine, with a $50 fine for each additional offense. The penalty is already being criticized for being overly lenient; In other states with cell phone laws in effect, drivers who are caught using their handsets while driving are charged up to $124.
The Public Policy Institute of California predicts that despite the low fine, the law will save around 300 lives per year. While this law will stop some from using handsets while driving, it certainly won’t stop everyone. If anything, the CHP is going to have quite a busy future with these!
Source: San Francisco Examiner
The new laws also state that drivers can be pulled over for using their cell phones without having committed a driving violation prior, such as speeding or excessive swerving.
First-time offenders receive a $20 fine, with a $50 fine for each additional offense. The penalty is already being criticized for being overly lenient; In other states with cell phone laws in effect, drivers who are caught using their handsets while driving are charged up to $124.
The Public Policy Institute of California predicts that despite the low fine, the law will save around 300 lives per year. While this law will stop some from using handsets while driving, it certainly won’t stop everyone. If anything, the CHP is going to have quite a busy future with these!
Source: San Francisco Examiner
Monday, June 30, 2008
Alltel gives their customers love
Alltel announced that they will be adding a texting element to their MyCircle plan today. RCR Wireless explains that the announcement comes directly after they revealed their plans to expand and speed up its network. The plan will allow customers to send 400 text messages to any number of people and unlimited texts to the chosen ones in their “Circle” for an extra $8 a month. Or for an extra $13, customers can send 1,000 texts and for $20 they can score unlimited texting to any number.
This may not seem like a big deal, but many questions are forming as to why Alltel is actually doing any of this due to the fact that Verizon announced their acquisition plans of the carrier a few weeks ago. Alltel’s CEO has said that it’s “business as usual” and we have “a responsibility to our customers” and that as of now “Verizon is still a competitor”.
I found it refreshing to hear that Alltel was actually thinking of their customers and wanted to continue to improve their brand even though they are on their way out. Who knows, maybe I am just a softy. Regardless, looks like Alltel customers will still feel the love for now…
This may not seem like a big deal, but many questions are forming as to why Alltel is actually doing any of this due to the fact that Verizon announced their acquisition plans of the carrier a few weeks ago. Alltel’s CEO has said that it’s “business as usual” and we have “a responsibility to our customers” and that as of now “Verizon is still a competitor”.
I found it refreshing to hear that Alltel was actually thinking of their customers and wanted to continue to improve their brand even though they are on their way out. Who knows, maybe I am just a softy. Regardless, looks like Alltel customers will still feel the love for now…
Friday, June 27, 2008
The battle of the smartphones
As the smartphone debate goes on over iPhone versus BlackBerry I find myself wondering who will win the battle for the prosumer market.
I wanted to look at some stats to see if any clear trend is emerging and I found that, according to IDC , Apple's share of the smartphone market declined in the first quarter to 19.2% from 26.7% in the prior quarter and much of that slack was taken up by RIM's BlackBerry which comprised 44.5% of the market in the first quarter versus 35.1% the previous quarter.
Now, one could argue that this situation could reverse going forward given the new version of the iPhone that came out with more features, at a better price which makes these numbers inconclusive in terms of future trends.
I have done some "social research" on this subject as well, asking a cross section of SF event goers why they prefer, or should I say, LOVE their chosen device and it seems that iPhone users care more about the cool-ness factor and Blackberry users are more concerned with practicality.
There might be some predictive value in finding some global prosumer stats on how many people view themselves as cool vesus how many feel that they are practical and we assume that people use their devices as a form of self expression.
For now, I will just continue my research and base my opinion on the fact that I prefer BlackBerry....... though I may at some point be swayed by the cool- factor of the iPhone.
I wanted to look at some stats to see if any clear trend is emerging and I found that, according to IDC , Apple's share of the smartphone market declined in the first quarter to 19.2% from 26.7% in the prior quarter and much of that slack was taken up by RIM's BlackBerry which comprised 44.5% of the market in the first quarter versus 35.1% the previous quarter.
Now, one could argue that this situation could reverse going forward given the new version of the iPhone that came out with more features, at a better price which makes these numbers inconclusive in terms of future trends.
I have done some "social research" on this subject as well, asking a cross section of SF event goers why they prefer, or should I say, LOVE their chosen device and it seems that iPhone users care more about the cool-ness factor and Blackberry users are more concerned with practicality.
There might be some predictive value in finding some global prosumer stats on how many people view themselves as cool vesus how many feel that they are practical and we assume that people use their devices as a form of self expression.
For now, I will just continue my research and base my opinion on the fact that I prefer BlackBerry....... though I may at some point be swayed by the cool- factor of the iPhone.
Friday Feature: Picking the Right PR Agency
Part One of Two: Searching for a PR Firm
Whether your company is a start-up or slightly more established, you realize that you could benefit from a public relations campaign. But with hundreds of PR firms out there, how do you pick the right one? Here are some of our tips to help you get your search started.
1. Evaluate why you need PR in the first place.
Do you need public relations because you are hoping to help your company go public? Are you trying to get your company into analyst reports? Are you looking for business media, consumer media, or blog coverage in particular? Have a clear idea as to why you are looking to hire a PR agency.
2. Search for relevant PR firms.
There are other factors to take into consideration when searching for a PR firm. For example, will a local PR firm be more attractive so that you can have regular face-to-face meetings? Is a PR firm with close ties to business/tech/etc. media a better fit for your company?
3. Have realistic PR goals.
Think about what you’d like to achieve, having hired a PR firm. Have some goals to present to potential PR firms, but make sure they are realistic: if your company and product are not relevant to a publication’s readers, then no matter how amazing your PR firm is, that publication is likely not cover your company.
4. Ask for personal recommendations.
Survey your business partners, customers, even your friends to see which PR firms they are using and if they are happy with them. If you don’t have colleagues who are willing to recommend a firm, then attend networking events to meet potential firms.
Next week, part 2: Choosing a PR firm
Whether your company is a start-up or slightly more established, you realize that you could benefit from a public relations campaign. But with hundreds of PR firms out there, how do you pick the right one? Here are some of our tips to help you get your search started.
1. Evaluate why you need PR in the first place.
Do you need public relations because you are hoping to help your company go public? Are you trying to get your company into analyst reports? Are you looking for business media, consumer media, or blog coverage in particular? Have a clear idea as to why you are looking to hire a PR agency.
2. Search for relevant PR firms.
There are other factors to take into consideration when searching for a PR firm. For example, will a local PR firm be more attractive so that you can have regular face-to-face meetings? Is a PR firm with close ties to business/tech/etc. media a better fit for your company?
3. Have realistic PR goals.
Think about what you’d like to achieve, having hired a PR firm. Have some goals to present to potential PR firms, but make sure they are realistic: if your company and product are not relevant to a publication’s readers, then no matter how amazing your PR firm is, that publication is likely not cover your company.
4. Ask for personal recommendations.
Survey your business partners, customers, even your friends to see which PR firms they are using and if they are happy with them. If you don’t have colleagues who are willing to recommend a firm, then attend networking events to meet potential firms.
Next week, part 2: Choosing a PR firm
Thursday, June 26, 2008
Wi-Fi and Drive: Internet Access Brought to Your Vehicle
News that will give any workaholic the best day ever, Chrysler announced that it will now be offering a Wi-Fi upgrade package to its 2009 edition vehicles. Now purchasers of the 20 available models (including Dodge and Jeep) will be able to browse their MySpace, check their Facebook, or search YouTube videos.
Too bad this was not available 2 years ago when I bought a 300 Limited. One has to wonder if the option will help increase sales which no doubt have fallen since gas prices have hit record highs. Will it be enough to sell a few more units, well enough to make a difference?
This new option will be available for a monthly fee ranging from $17-$70.
The company will really have to push this as a necessity or benefit with today’s technology, with almost every electronic hand held device Wi-Fi/Internet capable. With the possible target demographic probably having Internet access via their smart phones the jump to buying a car with Internet may be a stretch.
The idea to bring this type of technology to the consumer’s automobile is a novel idea and will hopefully prove to be successful for Chrysler….Start saving now the 2009 models are coming!
Information provided by: CNET
Too bad this was not available 2 years ago when I bought a 300 Limited. One has to wonder if the option will help increase sales which no doubt have fallen since gas prices have hit record highs. Will it be enough to sell a few more units, well enough to make a difference?
This new option will be available for a monthly fee ranging from $17-$70.
The company will really have to push this as a necessity or benefit with today’s technology, with almost every electronic hand held device Wi-Fi/Internet capable. With the possible target demographic probably having Internet access via their smart phones the jump to buying a car with Internet may be a stretch.
The idea to bring this type of technology to the consumer’s automobile is a novel idea and will hopefully prove to be successful for Chrysler….Start saving now the 2009 models are coming!
Information provided by: CNET
Wednesday, June 25, 2008
Virgin Mobile USA & Helio to Merge?
Do two sets of wireless carrier mergers qualify as a "rash" of mergers? Even if it's not a rash, it's certainly pretty red and itchy right now.
Mergers are tricky beasts. It's not a secret that the majority of mergers fail in a pretty spectacular way, more often than not due to a mis-match in cultures. However I for one, really hope that this one does pan out for the consumer's sake. With all this consolidation, the consumer is losing options for their wireless carrier.
The positives are that Virgin Mobile and Helio are both marketed towards a similar crowd and both piggyback Sprint's network. As Reuters reports, if the combined company can harness Virgin Mobile's scale and Helio's strong portfolio of services, it could do reasonably well.
It may take a few months to see if the merger is a good idea. Almost anything can be made to look good on paper. But like so many things in life, it's the execution that matters.
Mergers are tricky beasts. It's not a secret that the majority of mergers fail in a pretty spectacular way, more often than not due to a mis-match in cultures. However I for one, really hope that this one does pan out for the consumer's sake. With all this consolidation, the consumer is losing options for their wireless carrier.
The positives are that Virgin Mobile and Helio are both marketed towards a similar crowd and both piggyback Sprint's network. As Reuters reports, if the combined company can harness Virgin Mobile's scale and Helio's strong portfolio of services, it could do reasonably well.
It may take a few months to see if the merger is a good idea. Almost anything can be made to look good on paper. But like so many things in life, it's the execution that matters.
Tuesday, June 24, 2008
Nokia, Symbian, and the future of mobile apps
Nokia (NOK) announced today that it will offer to purchase the remaining 52% of Symbian (it already owns 48%) for $410 million.
Nokia is also joining AT&T, LG, Motorola, NTT, Samsung, and Sony Ericsson (to name a few) to form a non-profit Symbian Foundation for mobile app development. The foundation’s goal is to single platform that will go open-source in the next few years.
The mobile app world has gone consortium-crazy, and it’s become quite clear that open source is the way to go: Nokia’s open source platform will compete against Apple’s recently announced platform for the next generation of iPhones and Google’s Android platform.
This can only mean good things for application developers—using a single platform makes it easier and faster for them to bring their apps to market.
GigaOM quotes BusinessWeek columnist Stephen Wildstorm, who seems to have the best opinion on the state of the mobile industry now: “Yes, good hardware design is critical. But in the end, it’s the software that really makes the difference.”
Nokia is also joining AT&T, LG, Motorola, NTT, Samsung, and Sony Ericsson (to name a few) to form a non-profit Symbian Foundation for mobile app development. The foundation’s goal is to single platform that will go open-source in the next few years.
The mobile app world has gone consortium-crazy, and it’s become quite clear that open source is the way to go: Nokia’s open source platform will compete against Apple’s recently announced platform for the next generation of iPhones and Google’s Android platform.
This can only mean good things for application developers—using a single platform makes it easier and faster for them to bring their apps to market.
GigaOM quotes BusinessWeek columnist Stephen Wildstorm, who seems to have the best opinion on the state of the mobile industry now: “Yes, good hardware design is critical. But in the end, it’s the software that really makes the difference.”
Monday, June 23, 2008
The Delay of the Android
The Wall Street Journal reports today that Google’s plan to launch their Android-based handset has been delayed. Initially the company said that the handsets would be available during Q2 of this year, but now it looks like the launch has been pushed back until Q4. With that being said, carriers who had hoped to launch their Android-based handset this year are finding themselves looking into the future.
T-Mobile USA is expected to launch this year, while both the Sprint Nextel Corp. and China Mobile, who planned on delivering their Android phones this year as well, will have to sit tight until 2009 due to the amount of time T-Mobile is requiring.
Well, it looks like Google just may be human after all. Kind of makes your Monday a little better, doesn’t it?
T-Mobile USA is expected to launch this year, while both the Sprint Nextel Corp. and China Mobile, who planned on delivering their Android phones this year as well, will have to sit tight until 2009 due to the amount of time T-Mobile is requiring.
Well, it looks like Google just may be human after all. Kind of makes your Monday a little better, doesn’t it?
Friday, June 20, 2008
The Golden Rules of Social Networking
Leave it to the English to come up with the golden rules of etiquette for social networking. I found a twist on the 5 golden rules of polite social networking, originally issued by Debrett's (an English publication well known for giving good advice on decorum) in an article by the Independent:
1) A little mystery goes a long way
2) Your friends have ego's too
3) Friends, in fact, do equal kudos
4) Avoid e-misunderstanding
5) Don't mix business with pleasure
6) It's not a red light district
7) Don't drink and surf
8) Beware of musicians
9) Leave me alone!
These work for me but I think there are just too many to remember. If I may offer a more simplified, Americanized version:
Don't stalk, be considerate and appropriate..... and, really, if you need to worry that much about the rules you should probably just get out more!
1) A little mystery goes a long way
2) Your friends have ego's too
3) Friends, in fact, do equal kudos
4) Avoid e-misunderstanding
5) Don't mix business with pleasure
6) It's not a red light district
7) Don't drink and surf
8) Beware of musicians
9) Leave me alone!
These work for me but I think there are just too many to remember. If I may offer a more simplified, Americanized version:
Don't stalk, be considerate and appropriate..... and, really, if you need to worry that much about the rules you should probably just get out more!
Friday Feature: How to Become an Award Winning Company
Part 3: Winning an Award
Congratulations! Your company has won an award. Now what? First things first – you have to let people know that you are the best. As we said in Part 1, awards can help strengthen your brand and present your company as a major player. With this win, you can start telling current and potential customers just how noteworthy your company and products are.
A press release is a perfect way to do just this. Make sure that your release is carefully crafted to ensure that all news communicated is “on message” and targeted to create the greatest possible media exposure. Next, ensure that you are sending the release to the correct contacts. You want to make sure that you receive maximum coverage in your industry’s most influential media outlets.
After you’ve sent out your release, you also want to make sure to post it on your website. This allows additional coverage for those who may not have seen the release, but are doing research on your company.
So what’s next? Start the process all over again. After all, awards show your customers, current and future, that you have the killer combination of a quality product from a quality company.
Congratulations! Your company has won an award. Now what? First things first – you have to let people know that you are the best. As we said in Part 1, awards can help strengthen your brand and present your company as a major player. With this win, you can start telling current and potential customers just how noteworthy your company and products are.
A press release is a perfect way to do just this. Make sure that your release is carefully crafted to ensure that all news communicated is “on message” and targeted to create the greatest possible media exposure. Next, ensure that you are sending the release to the correct contacts. You want to make sure that you receive maximum coverage in your industry’s most influential media outlets.
After you’ve sent out your release, you also want to make sure to post it on your website. This allows additional coverage for those who may not have seen the release, but are doing research on your company.
So what’s next? Start the process all over again. After all, awards show your customers, current and future, that you have the killer combination of a quality product from a quality company.
Thursday, June 19, 2008
How much is AT&T paying so you can get a $199 iPhone?
According to analyst Yair Reiner, about $325 per 3G iPhone.
AT&T has admitted that with the new $199 iPhone, they will only earn about 10-12 cents per unit sold, but it might just be worth it if it means more consumers will purchase an iPhone.
Moconews reports that AT&T’s head of mobile, Ralph De La Vega claims that $199 is the new ‘sweet spot.’ True enough, once Motorola’s infamous Razr dropped its price from $500 to $199, handset sales doubled. Seems like the smartphone market is going the way of $200 a handset.
With more consumers owning an iPhone, that means more subscribers to AT&T. Also, with a cheaper iPhone more users will spend time downloading and using applications and other Value-Added Services, increasing ARPU. AT&T is being quite bold by putting all that faith in the iPhone’s mass consumer appeal, but time will tell whether their move was a smart one.
AT&T has admitted that with the new $199 iPhone, they will only earn about 10-12 cents per unit sold, but it might just be worth it if it means more consumers will purchase an iPhone.
Moconews reports that AT&T’s head of mobile, Ralph De La Vega claims that $199 is the new ‘sweet spot.’ True enough, once Motorola’s infamous Razr dropped its price from $500 to $199, handset sales doubled. Seems like the smartphone market is going the way of $200 a handset.
With more consumers owning an iPhone, that means more subscribers to AT&T. Also, with a cheaper iPhone more users will spend time downloading and using applications and other Value-Added Services, increasing ARPU. AT&T is being quite bold by putting all that faith in the iPhone’s mass consumer appeal, but time will tell whether their move was a smart one.
Tuesday, June 17, 2008
Delta makes the friendly skies even friendlier... to cell phones
CNET reports today that if you’re using Delta to fly out of LaGuardia Airport, you can now use your cell phone to get on board. Today, Delta announced a partnership with the Transportation Security Administration (TSA) to test a paperless check-in, where passengers can download a boarding pass onto their devices with access to mobile internet and scan it at the airport’s security checkpoint and before boarding the plane. (Apparently, Continental’s in on this idea too.)
At the moment the service is only for domestic travelers flying out of LaGuardia. As with pretty much anything you do in or around the airport, you’ll have to present ID, of course. Is this a way for Delta to show environmental concern, advances in technology, cut corners due to high gas prices, paper costs and so-so profits, or all of the above?
Sounds like mobile phones are slowly becoming a more and more acceptable part of flying, even if most people think they shouldn’t be allowed on a plane. (Sounds like a nightmare: ever been on a bus when someone was yapping on their cell? Now imagine that trip times about 10 hours.)
At the moment the service is only for domestic travelers flying out of LaGuardia. As with pretty much anything you do in or around the airport, you’ll have to present ID, of course. Is this a way for Delta to show environmental concern, advances in technology, cut corners due to high gas prices, paper costs and so-so profits, or all of the above?
Sounds like mobile phones are slowly becoming a more and more acceptable part of flying, even if most people think they shouldn’t be allowed on a plane. (Sounds like a nightmare: ever been on a bus when someone was yapping on their cell? Now imagine that trip times about 10 hours.)
Monday, June 16, 2008
Teens Still Gabbing While Driving
Teens and cell phones go together like peanut butter and jelly. So does teens and rule breaking. So it is no surprise to find out that a new study by the Insurance Institute for Highway Safety finds that teen drivers tend to ignore bans on using phones and texting while driving. RCR Wireless reports that even though teens observe the graduated licensing restrictions; they usually disregard rules regarding cell phone usage.
The article reports that in North Carolina a month before ban on cell phone use by teens in December 2006, 11% of teen drivers were observed using handsets as they left school in the afternoon. Then five months after the cell phone prohibition took effect, researchers said nearly 12% of teen drivers were observed using phones. Shocking…teens defying authority. I am not surprised.
And to be honest I have to say that at the age of 30, I will probably find myself defying authority come July 1st when driving and talking on your handset becomes illegal in California. How much are those tickets again?
The article reports that in North Carolina a month before ban on cell phone use by teens in December 2006, 11% of teen drivers were observed using handsets as they left school in the afternoon. Then five months after the cell phone prohibition took effect, researchers said nearly 12% of teen drivers were observed using phones. Shocking…teens defying authority. I am not surprised.
And to be honest I have to say that at the age of 30, I will probably find myself defying authority come July 1st when driving and talking on your handset becomes illegal in California. How much are those tickets again?
Friday, June 13, 2008
Friday Feature: How to Become an Award Winning Company
Part 2: Applying for an Award
Assuming you’ve tracked and selected the appropriate awards to enter into, it’s now time to work on your submission. Most award submissions require a lengthy abstract or description of your company as well as your product and its background. When writing these, it’s important to:
Make sure your abstract is on-target.
Pay close attention to the award categories and the type of products that they call for. If the award calls for an enterprise product, don’t pitch your consumer-facing product, and vice versa. While this seems like obvious advice, it’s easy for some to try and force a connection in order to enter their product for as many categories as possible.
Showcase your product’s originality.
Your product is unique—that’s why you’re entering it for an award in the first place! Clearly describe all the innovation in the development and creation that went into your product or service, as well as any interesting features that make it so award-worthy.
Provide compelling case studies.
Has your service gained a Tier 1 carrier as a customer? Have you partnered with any companies in order to create or distribute your product? Put it together as a case study for your submission, along with testimonials if available. Case studies and testimonials truly strengthen your case for why your product deserves an award.
Next week, Part 3: Winning an Award
Assuming you’ve tracked and selected the appropriate awards to enter into, it’s now time to work on your submission. Most award submissions require a lengthy abstract or description of your company as well as your product and its background. When writing these, it’s important to:
Make sure your abstract is on-target.
Pay close attention to the award categories and the type of products that they call for. If the award calls for an enterprise product, don’t pitch your consumer-facing product, and vice versa. While this seems like obvious advice, it’s easy for some to try and force a connection in order to enter their product for as many categories as possible.
Showcase your product’s originality.
Your product is unique—that’s why you’re entering it for an award in the first place! Clearly describe all the innovation in the development and creation that went into your product or service, as well as any interesting features that make it so award-worthy.
Provide compelling case studies.
Has your service gained a Tier 1 carrier as a customer? Have you partnered with any companies in order to create or distribute your product? Put it together as a case study for your submission, along with testimonials if available. Case studies and testimonials truly strengthen your case for why your product deserves an award.
Next week, Part 3: Winning an Award
Thursday, June 12, 2008
When we say Free Wi-Fi, we mean....
Free!
San Francisco start up, Meraki, is attempting to provide free Wi-Fi to city residents in order to test their technology and build their profile, according to an article in the Chronicle. Mayor Gavin Newsom's statement, out today, about free Wi-Fi becoming a reality gives hope that it will happen- the second time around.
It seems that several members of the Board of Supervisors that were against Newsom and the Earthlink Wi-Fi deal, which ultimately fell through, may not be apposed to the Meraki deal.
This is great news considering that the current Free Wi-Fi in this city is offered in the form of -free if you buy a couple of coffees from us- which can get to be a very expensive form of Free.
San Francisco start up, Meraki, is attempting to provide free Wi-Fi to city residents in order to test their technology and build their profile, according to an article in the Chronicle. Mayor Gavin Newsom's statement, out today, about free Wi-Fi becoming a reality gives hope that it will happen- the second time around.
It seems that several members of the Board of Supervisors that were against Newsom and the Earthlink Wi-Fi deal, which ultimately fell through, may not be apposed to the Meraki deal.
This is great news considering that the current Free Wi-Fi in this city is offered in the form of -free if you buy a couple of coffees from us- which can get to be a very expensive form of Free.
Wednesday, June 11, 2008
245,800 iPhone Stories This Week
I'm serious. Just followed a hunch and checked the actual number of online news stories/blog posts about the iPhone in the last week. Lo and behold - 245,800 stories tracked by Bloglines in the last week. 245,801 if you count this one.
It continues to amaze me just how much people love talking about the iPhone. If I was being unkind, I would suggest that people love talking about it more than they like buying it. But I'm not unkind, so I won't suggest that.
Whatever way you look at it, the iPhone story is a great story. It has everything - drama, suspense, intrigue, outrage, scandal, Steve Jobs, car chases, everything. Long may it continue.
It continues to amaze me just how much people love talking about the iPhone. If I was being unkind, I would suggest that people love talking about it more than they like buying it. But I'm not unkind, so I won't suggest that.
Whatever way you look at it, the iPhone story is a great story. It has everything - drama, suspense, intrigue, outrage, scandal, Steve Jobs, car chases, everything. Long may it continue.
Tuesday, June 10, 2008
Apple Not the Only One Who'll Reap the Benefits?
After the announcement of the 3G iPhone yesterday, the mobile advertising market will be feeling the love as well according to an article in Wireless Week. In the article, Ad Infuse, a mobile marketing company, shares that they are “seeing great engagement statistics from people who use the iPhone right now, and that is just with the first version of it.” The article goes onto explain that advertisers are definitely into mobile video and some companies have even created campaigns with the iPhone in mind.
After the July 11 release, I definitely agree that the mobile adverting market will be sending praise to the Apple Gods. With new feature and a $199 price tag, I think more people will be interested and able to purchase an iPhone. The idea that this will allow mobile marketers to reach an audience they have yet to reach is spot on.
As for these new iPhone owners enjoying all of those potential mobile advertisements, well that’s an entirely different story…
After the July 11 release, I definitely agree that the mobile adverting market will be sending praise to the Apple Gods. With new feature and a $199 price tag, I think more people will be interested and able to purchase an iPhone. The idea that this will allow mobile marketers to reach an audience they have yet to reach is spot on.
As for these new iPhone owners enjoying all of those potential mobile advertisements, well that’s an entirely different story…
Monday, June 9, 2008
You want better YouTube ads? Sell them yourself.
Ad Age reports today on Google/YouTube’s latest idea: Allow content creators to sell ads for their videos on their YouTube channels.
Advertising is now available on the click-to-expand overlays at the bottom of YouTube videos and display units on the page hosting the video player. Revenues from ads would be split between the content creators and YouTube (similar to if YouTube sold them).
It sounds like Eric Schmidt is keeping true to his word on prioritizing YouTube in 2008. Bear Stearns figures YouTube’s revenue this year to be around $90 million, while some others argue its valuation at $200 million. (Shockingly, still only about 1% of Google’s total revenue.)
Controlling the ads on their YouTube videos is a great idea for creators—and will help professional and amateur content creators alike better target and distribute their videos online. Professional creators like Revision3 can now also integrate their sponsors’ ads, pushing those relationships even further. And from the YouTube ad sales team’s point of view, much less work.
Advertising is now available on the click-to-expand overlays at the bottom of YouTube videos and display units on the page hosting the video player. Revenues from ads would be split between the content creators and YouTube (similar to if YouTube sold them).
It sounds like Eric Schmidt is keeping true to his word on prioritizing YouTube in 2008. Bear Stearns figures YouTube’s revenue this year to be around $90 million, while some others argue its valuation at $200 million. (Shockingly, still only about 1% of Google’s total revenue.)
Controlling the ads on their YouTube videos is a great idea for creators—and will help professional and amateur content creators alike better target and distribute their videos online. Professional creators like Revision3 can now also integrate their sponsors’ ads, pushing those relationships even further. And from the YouTube ad sales team’s point of view, much less work.
Friday, June 6, 2008
Friday Feature: How to Become an Award Winning Company
Part 1: How to Find the Right Award
Being a successful company is good—however, being a successful, award winning company is even better. Awards show your customers, current and future, that you have a quality product. Through awards, your brand can also be strengthened and your company can be viewed as a major player in the business.
The first step to becoming an award winning company is to find relevant awards that are right for your company. You have to determine what kind of awards would impress your target audience. One way to do this is to research what trade publications your audience is reading. Find out if those publications offer any awards that fit your services and/or product.
Events are another way to seek out significant awards for your company. Search for events that your audience is sure to attend and then find out if they offer any relevant awards. Again, awards can help enhance your brand and improve recognition with your target audience.
Next week- Part 2: Applying for an Award
Being a successful company is good—however, being a successful, award winning company is even better. Awards show your customers, current and future, that you have a quality product. Through awards, your brand can also be strengthened and your company can be viewed as a major player in the business.
The first step to becoming an award winning company is to find relevant awards that are right for your company. You have to determine what kind of awards would impress your target audience. One way to do this is to research what trade publications your audience is reading. Find out if those publications offer any awards that fit your services and/or product.
Events are another way to seek out significant awards for your company. Search for events that your audience is sure to attend and then find out if they offer any relevant awards. Again, awards can help enhance your brand and improve recognition with your target audience.
Next week- Part 2: Applying for an Award
Thursday, June 5, 2008
Enterprise Smartphone Security
TechCrunch today wrote about a survey taken by Credant Technologies of 300 senior IT staff managers. They found that only 4 out of 10 IT people are encrypting for security on laptops and that 9 out of 10 company smartphones have access to those laptops- that may or may not be secure. Also, 81% of corporate smartphone users can directly access corporate information, with no access restrictions.
I find it strange that enterprises do not have stricter mandates for IT security. My prospective is that of an an identity theft fearing consumer, forced into user passcode scrutiny for every different piece of private information I access. It must be an issue for IT mangers to create a secure login protocol that does not alienate the user but it looks like many enterprises still have some way to go.
I find it strange that enterprises do not have stricter mandates for IT security. My prospective is that of an an identity theft fearing consumer, forced into user passcode scrutiny for every different piece of private information I access. It must be an issue for IT mangers to create a secure login protocol that does not alienate the user but it looks like many enterprises still have some way to go.
Wednesday, June 4, 2008
Verizon Wireless Considering Alltel Purchase?
Wow. According to CNBC, Verizon Wireless is considering purchasing Alltel, according to unnamed sources. So the second-largest wireless carrier may buy the fifth-largest to create the first-largest?
CNBC takes an intelligent look at the potential deal with a degree of insight, which suggests this is more than a crazy rumor. While this may be a good deal for Alltel owners TPG and Goldman Sachs Capital Partners, as mocoNews points out, this is less good for other parts of the wireless ecosystem, who would have one less carrier prospect to pitch.
One other thought - might Verizon Wireless be considering purchasing Alltel, so it can bring down Alltel's mean-hearted TV ads where Verizon and the other carriers look like dweebs? Something to consider...
CNBC takes an intelligent look at the potential deal with a degree of insight, which suggests this is more than a crazy rumor. While this may be a good deal for Alltel owners TPG and Goldman Sachs Capital Partners, as mocoNews points out, this is less good for other parts of the wireless ecosystem, who would have one less carrier prospect to pitch.
One other thought - might Verizon Wireless be considering purchasing Alltel, so it can bring down Alltel's mean-hearted TV ads where Verizon and the other carriers look like dweebs? Something to consider...
Tuesday, June 3, 2008
Wal-Mart vs. Craigslist: It's so on.
CNET reports today on the quiet unveiling of Wal-Mart’s free online classified ads. The retail giant’s listings (currently in beta) are powered by start-up company Oodle, who added its existing listings from more than 80,000 sites to Wal-Mart’s offerings.
Wal-Mart’s service, like Craigslist, allows buyers and sellers alike to post and search for the items they so desire, grouped by category in major US cities. However, the services are not identical: unlike Craigslist, advertisers can pay Oodle to have their products and services placed higher in search results.
Wal-Mart has started programs of this nature in the past only to discontinue them, including movie downloads. I think the overt paid placement listings might hinder Wal-Mart’s success in this project, since part of Craigslist’s appeal is in its lack of sponsored search results.
The average consumer searching for a coffee table is not interested in receiving ads—only in finding the best coffee table for the cheapest price. For now, I’ll stick with Craigslist and see how this plays out.
Wal-Mart’s service, like Craigslist, allows buyers and sellers alike to post and search for the items they so desire, grouped by category in major US cities. However, the services are not identical: unlike Craigslist, advertisers can pay Oodle to have their products and services placed higher in search results.
Wal-Mart has started programs of this nature in the past only to discontinue them, including movie downloads. I think the overt paid placement listings might hinder Wal-Mart’s success in this project, since part of Craigslist’s appeal is in its lack of sponsored search results.
The average consumer searching for a coffee table is not interested in receiving ads—only in finding the best coffee table for the cheapest price. For now, I’ll stick with Craigslist and see how this plays out.
Monday, June 2, 2008
Second Time's a Charm?
Today the Financial Times reported that Intel is planning on getting back into the mobile phone chip market. Paul Otellini, CEO, has said that he believes that PC processor expertise that Intel possesses will be extremely beneficial due to the fact that smartphones are becoming more like computers. Back in 2006, Intel made an attempt in the mobile phone chip market, but ended up selling its product to Marvell.
I think that this could be a smart move for Intel, however they definitely face challenges. With RIM's BlackBerry and Apple's iPhone dominating the smartphone market, working with these two market leaders would have to be important to them.
And the fact that they are not the only company diving into this market could determine their success as well. An article in Reuters explains that Nvidia announced their plans to roll out a similar product, aiming at the exact same market as Intel. So Intel’s 2009 launch plan could pose a problem.
I guess we’ll just have to wait and see…
I think that this could be a smart move for Intel, however they definitely face challenges. With RIM's BlackBerry and Apple's iPhone dominating the smartphone market, working with these two market leaders would have to be important to them.
And the fact that they are not the only company diving into this market could determine their success as well. An article in Reuters explains that Nvidia announced their plans to roll out a similar product, aiming at the exact same market as Intel. So Intel’s 2009 launch plan could pose a problem.
I guess we’ll just have to wait and see…
Friday, May 30, 2008
Android App Store?
You've got to love a good rumor. The Register has an interesting piece (which was swiftly picked up around the world) about the hint of a future iPhone-style app store for Google's Android platform.
The story came from comments from Android project leader Andy Rubin, speaking at the Google I/O developer conference in San Francisco.
An app store from Apple (for iPhone) or from Google (for Android) seems like a smart way to go if you are trying to give an OS/platform the best start in life. In time it will be an interesting exercise to see if Apple can bring their trademark slickness and Google can apply their trademark simplicity/smartness to buying mobile apps.
The story came from comments from Android project leader Andy Rubin, speaking at the Google I/O developer conference in San Francisco.
An app store from Apple (for iPhone) or from Google (for Android) seems like a smart way to go if you are trying to give an OS/platform the best start in life. In time it will be an interesting exercise to see if Apple can bring their trademark slickness and Google can apply their trademark simplicity/smartness to buying mobile apps.
Thursday, May 29, 2008
What will sell the 3G iPhone?
MoCo News today posed the question: Can Apple (AAPL) hit its much-boasted 10 million 3G iPhone sales target in 2008? While the 3G iPhone isn’t due to hit the market until June 9th, there is already pressure on Apple for a 3G iPhone, for faster downloads. But will faster speed sell more iPhones now that a large number of people own them?
There is no doubt in my mind or anyone else’s that the iPhone has made a huge impact on the industry. And everyone from LG to Samsung have gotten haptics-happy on their new handset designs due to this—and we haven’t even gotten to their SDK roadmap.
I think that the original touch-screen design and interface combined with an iTunes-ready MP3 player are what made the iPhone such a huge hit with American consumers, not its internet capabilities. We have yet to see whether they’ll hit their goal by the end of this year, and whether faster downloading is the new iPhone selling point.
There is no doubt in my mind or anyone else’s that the iPhone has made a huge impact on the industry. And everyone from LG to Samsung have gotten haptics-happy on their new handset designs due to this—and we haven’t even gotten to their SDK roadmap.
I think that the original touch-screen design and interface combined with an iTunes-ready MP3 player are what made the iPhone such a huge hit with American consumers, not its internet capabilities. We have yet to see whether they’ll hit their goal by the end of this year, and whether faster downloading is the new iPhone selling point.
Wednesday, May 28, 2008
When will mobile internet browsing become pleasant?
News in today that Mountain View firm Skyfire has just landed a cool $13 million to expand its mobile web browsing software into more devices and territories. I wish them the best of luck, because I hope someone can make the mobile browsing experience as fluid as PC browsing.
It's an issue that is very much work-in-progress, I understand. There are too many devices, too many screen sizes, too many OSes, too many network technologies. However as a consumer, I just wish it would all come together quicker.
Sometimes, mobile browsing works beautifully... if you have downloaded a mobile RSS feedreader, which takes you to an optimized mobile internet site like the people at SMS Text News or Duct Tape Marketing have organized. It can be a fluid thing of beauty, as easy as PC browsing, though it usually requires the mobile wesite owners to put in the effort.
However if any single company can resolve it satisfactorily with a top-down approach, then they will have my money and loyalty.
It's an issue that is very much work-in-progress, I understand. There are too many devices, too many screen sizes, too many OSes, too many network technologies. However as a consumer, I just wish it would all come together quicker.
Sometimes, mobile browsing works beautifully... if you have downloaded a mobile RSS feedreader, which takes you to an optimized mobile internet site like the people at SMS Text News or Duct Tape Marketing have organized. It can be a fluid thing of beauty, as easy as PC browsing, though it usually requires the mobile wesite owners to put in the effort.
However if any single company can resolve it satisfactorily with a top-down approach, then they will have my money and loyalty.
Tuesday, May 27, 2008
AT&T back to basics
This article had me at “easy-to-use oversized buttons”. What a brilliant idea. I mean, to a lay person today’s mobile device can look extremely complicated and be somewhat intimating. Although the novice wireless population is low, they do exist and they are a potential customer. AT&T going back to the basics is showing the novice consumer that that they have not been forgotten. What a perfect gift idea for an older relative - mom, dad or a grandparent, who would like to have a mobile device that is easy to use. I would definitely buy my 75 year old aunt one of these!
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