Thursday, July 10, 2008

Should Congress get involved in online advertising?

Not according to the FTC, which is re-advocating an industry self-regulation plan in response to the Senate Commerce Committee's initial investigation that launched Wednesday into how online companies collect data for online advertising.

To the contrary, Google, Yahoo and Microsoft are all proponents of some form of legislation for privacy standards to establish online and offline protocol and to punish those who would not uphold certain standards.

It will be interesting to see how this plays out over the coming year and although online privacy should absolutely be protected, I don't see targeted advertising as the culprit to jeapordize the saftey of online information.

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