Apple Not the Only One Who'll Reap the Benefits?

After the announcement of the 3G iPhone yesterday, the mobile advertising market will be feeling the love as well according to an article in Wireless Week. In the article, Ad Infuse, a mobile marketing company, shares that they are “seeing great engagement statistics from people who use the iPhone right now, and that is just with the first version of it.” The article goes onto explain that advertisers are definitely into mobile video and some companies have even created campaigns with the iPhone in mind.

After the July 11 release, I definitely agree that the mobile adverting market will be sending praise to the Apple Gods. With new feature and a $199 price tag, I think more people will be interested and able to purchase an iPhone. The idea that this will allow mobile marketers to reach an audience they have yet to reach is spot on.

As for these new iPhone owners enjoying all of those potential mobile advertisements, well that’s an entirely different story…