Friday Feature: How to Become an Award Winning Company

Part 2: Applying for an Award

Assuming you’ve tracked and selected the appropriate awards to enter into, it’s now time to work on your submission. Most award submissions require a lengthy abstract or description of your company as well as your product and its background. When writing these, it’s important to:

Make sure your abstract is on-target.
Pay close attention to the award categories and the type of products that they call for. If the award calls for an enterprise product, don’t pitch your consumer-facing product, and vice versa. While this seems like obvious advice, it’s easy for some to try and force a connection in order to enter their product for as many categories as possible.

Showcase your product’s originality.
Your product is unique—that’s why you’re entering it for an award in the first place! Clearly describe all the innovation in the development and creation that went into your product or service, as well as any interesting features that make it so award-worthy.

Provide compelling case studies.
Has your service gained a Tier 1 carrier as a customer? Have you partnered with any companies in order to create or distribute your product? Put it together as a case study for your submission, along with testimonials if available. Case studies and testimonials truly strengthen your case for why your product deserves an award.

Next week, Part 3: Winning an Award