Friday Feature: How to Become an Award Winning Company

Part 1: How to Find the Right Award

Being a successful company is good—however, being a successful, award winning company is even better. Awards show your customers, current and future, that you have a quality product. Through awards, your brand can also be strengthened and your company can be viewed as a major player in the business.
The first step to becoming an award winning company is to find relevant awards that are right for your company. You have to determine what kind of awards would impress your target audience. One way to do this is to research what trade publications your audience is reading. Find out if those publications offer any awards that fit your services and/or product.
Events are another way to seek out significant awards for your company. Search for events that your audience is sure to attend and then find out if they offer any relevant awards. Again, awards can help enhance your brand and improve recognition with your target audience.

Next week- Part 2: Applying for an Award