Wednesday, May 28, 2008

When will mobile internet browsing become pleasant?

News in today that Mountain View firm Skyfire has just landed a cool $13 million to expand its mobile web browsing software into more devices and territories. I wish them the best of luck, because I hope someone can make the mobile browsing experience as fluid as PC browsing.

It's an issue that is very much work-in-progress, I understand. There are too many devices, too many screen sizes, too many OSes, too many network technologies. However as a consumer, I just wish it would all come together quicker.

Sometimes, mobile browsing works beautifully... if you have downloaded a mobile RSS feedreader, which takes you to an optimized mobile internet site like the people at SMS Text News or Duct Tape Marketing have organized. It can be a fluid thing of beauty, as easy as PC browsing, though it usually requires the mobile wesite owners to put in the effort.

However if any single company can resolve it satisfactorily with a top-down approach, then they will have my money and loyalty.

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