AT&T back to basics

This article had me at “easy-to-use oversized buttons”. What a brilliant idea. I mean, to a lay person today’s mobile device can look extremely complicated and be somewhat intimating. Although the novice wireless population is low, they do exist and they are a potential customer. AT&T going back to the basics is showing the novice consumer that that they have not been forgotten. What a perfect gift idea for an older relative - mom, dad or a grandparent, who would like to have a mobile device that is easy to use. I would definitely buy my 75 year old aunt one of these!