Analyst firm NPD Group and Silicon Alley Insider reported on an interesting find: consumer cell phone unit sales dropped 13% from Q2 in 2007. However, Q2 revenues have dropped only 2% from last year.
The likely cause for this? Americans are buying fewer cell phones because they are spending more money on their handsets than ever before—and using their new investments as long as they can before trading in for a new device. In fact, this year seems to be the year where more and more ‘prosumers’ purchase a Blackberry or an iPhone.
SAI notes that this study doesn’t include Apple’s iPhone 3G, and only includes Apple’s original iPhone for part of the quarter. Q3 and Q4 should yield quite different results.
Wednesday, August 20, 2008
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