I was amazed to read this morning that the sales of the iPhone applications could top $1billion. I wasn’t sure if this was just because of the recent ‘I Am Rich’ application that Stephanie reported on last week that costs $999 to do nothing but display a glowing red gemstone on the user’s screen. However reading further I discovered just how such high revenues could be raised for iPhone from the amount of downloaded applications that the average iPhone user obtains.
Apparently more than 60 million software programs have been downloaded from iTunes in the last month since the 3G iPhone was launched, which amounts to a whopping $30 million. If it continues at this rate then Apple will be expecting a new revenue stream of around $360 million per year as owners of the device discover that they can enhance their phone by downloading such applications.
Apple’s Chief Executive, Steve Jobs predicts that “the phone of the future will be differentiated by software” and it appears that consumers are tapping into this too, showing off with the latest apps that make their iPhone stand out from the rest.
It isn’t all good news though, as there has been suggestion that the download figures are already slowing after the initial rush, and that fewer than 20 per cent of people who downloaded them use them every day.
Apparently more than 60 million software programs have been downloaded from iTunes in the last month since the 3G iPhone was launched, which amounts to a whopping $30 million. If it continues at this rate then Apple will be expecting a new revenue stream of around $360 million per year as owners of the device discover that they can enhance their phone by downloading such applications.
Apple’s Chief Executive, Steve Jobs predicts that “the phone of the future will be differentiated by software” and it appears that consumers are tapping into this too, showing off with the latest apps that make their iPhone stand out from the rest.
It isn’t all good news though, as there has been suggestion that the download figures are already slowing after the initial rush, and that fewer than 20 per cent of people who downloaded them use them every day.
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