In a landmark ruling this week, a judge in New York ordered YouTube to release data on the viewing habits of millions of viewers worldwide. Privacy advocates are alarmed at the prospect of viewing habits being opened to scrutiny.
The decision follows a $1bn lawsuit brought about by Viacom (the owner of channels like MTV, VH1 and Nickelodeon). Viacom alleged that YouTube encouraged people to upload significant amounts of pirated copyrighted programmes.
Yes, everyone knows: uploading copyrighted videos is illegal and steps should be taken to protect DRM. It is something many in the industry have called for time and time again. But User Generated Content (UGC) has grown exponentially and the latest devices make uploading our own content much easier.
So, could the prospect of users' details being scrutinised by large corporates put off people from signing up and using sites like YouTube? 2007 was the year that saw UGC take off, could 2008/2009 see its demise? This is a debate the industry will be following closely.
Showing posts with label YouTube. Show all posts
Showing posts with label YouTube. Show all posts
Friday, July 4, 2008
Monday, June 9, 2008
You want better YouTube ads? Sell them yourself.
Ad Age reports today on Google/YouTube’s latest idea: Allow content creators to sell ads for their videos on their YouTube channels.
Advertising is now available on the click-to-expand overlays at the bottom of YouTube videos and display units on the page hosting the video player. Revenues from ads would be split between the content creators and YouTube (similar to if YouTube sold them).
It sounds like Eric Schmidt is keeping true to his word on prioritizing YouTube in 2008. Bear Stearns figures YouTube’s revenue this year to be around $90 million, while some others argue its valuation at $200 million. (Shockingly, still only about 1% of Google’s total revenue.)
Controlling the ads on their YouTube videos is a great idea for creators—and will help professional and amateur content creators alike better target and distribute their videos online. Professional creators like Revision3 can now also integrate their sponsors’ ads, pushing those relationships even further. And from the YouTube ad sales team’s point of view, much less work.
Advertising is now available on the click-to-expand overlays at the bottom of YouTube videos and display units on the page hosting the video player. Revenues from ads would be split between the content creators and YouTube (similar to if YouTube sold them).
It sounds like Eric Schmidt is keeping true to his word on prioritizing YouTube in 2008. Bear Stearns figures YouTube’s revenue this year to be around $90 million, while some others argue its valuation at $200 million. (Shockingly, still only about 1% of Google’s total revenue.)
Controlling the ads on their YouTube videos is a great idea for creators—and will help professional and amateur content creators alike better target and distribute their videos online. Professional creators like Revision3 can now also integrate their sponsors’ ads, pushing those relationships even further. And from the YouTube ad sales team’s point of view, much less work.
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