Here’s a recap of this week’s top news stories:
August 4
Wireless Week: LiMo gets more members, more handsets
August 5
CNET: Delta offers Wi-Fi on all domestic planes
August 6
FierceWireless: Sprint customers continue to flee
August 7
CNET: JetBlue pisses off its last PR professional
August 8
NYT: Chinese Tweeters Celebrate Olympics with #080808
Showing posts with label Friday feature. Show all posts
Showing posts with label Friday feature. Show all posts
Friday, August 8, 2008
Friday, July 18, 2008
Friday Feature: Wireless Media Profile
About publication: MocoNews is a part of ContentNext media, and started as a spin-off of paidContent.org. MocoNews is an online news website and e-newsletter dedicated to mobile content news on the following topics:
· Mobile gaming
· Mobile music
· Mobile video/TV
· VC funding
· M&A deals
· Mobile gaming
· Mobile music
· Mobile video/TV
· VC funding
· M&A deals
Based out of: Santa Monica, CA and New York, NY
Editor-in-Chief: Rafat Ali
Key contacts:
· Tricia Duryee, principal correspondent
· Matt Kapko, entertainment editor
· Dianne See Morrison, correspondent
· James Pearce, correspondent
· Tricia Duryee, principal correspondent
· Matt Kapko, entertainment editor
· Dianne See Morrison, correspondent
· James Pearce, correspondent
Tips for pitching:
· Make sure your news has to do with mobile content or the mobile industry
· Pitch to the right editor—for example, get in contact with the entertainment editor if you have a new mobile game or mobile music service to launch
· Make sure your news has to do with mobile content or the mobile industry
· Pitch to the right editor—for example, get in contact with the entertainment editor if you have a new mobile game or mobile music service to launch
Friday, July 11, 2008
Friday Feature: Picking the Right PR Agency
Part Two of Two: Choosing a PR Firm
So now that you’ve done the research and narrowed it down to your top choices the next step is actually choosing a PR firm. One way to learn about each firm is to have them create some kind of proposal for you. This helps you learn about the company wand what their goals will be to deliver quality PR to your company.
Next, make sure the firm has strong media relations. Make sure they know the right people to contact at each media outlet you want to target. Ask them for a sample media list to see what media they would target when sending out a press release. If you have certain media that you want to see your releases in then make sure that list includes it. However, as we pointed out in Part One, be realistic.
Also, client references are a great way to learn about a particular agency. Ask each firm you are interviewing for a few references. Word of mouth is a great way to learn about the company and get the real scoop on the companies.
And lastly, plan a face-to-face meeting with the entire team that would be working with you. Meeting the team will allow you to get to know each firm and the each team member. This is an important step and could help make your final decision if you find yourself torn between different firms.
So now that you’ve done the research and narrowed it down to your top choices the next step is actually choosing a PR firm. One way to learn about each firm is to have them create some kind of proposal for you. This helps you learn about the company wand what their goals will be to deliver quality PR to your company.
Next, make sure the firm has strong media relations. Make sure they know the right people to contact at each media outlet you want to target. Ask them for a sample media list to see what media they would target when sending out a press release. If you have certain media that you want to see your releases in then make sure that list includes it. However, as we pointed out in Part One, be realistic.
Also, client references are a great way to learn about a particular agency. Ask each firm you are interviewing for a few references. Word of mouth is a great way to learn about the company and get the real scoop on the companies.
And lastly, plan a face-to-face meeting with the entire team that would be working with you. Meeting the team will allow you to get to know each firm and the each team member. This is an important step and could help make your final decision if you find yourself torn between different firms.
Friday, June 27, 2008
Friday Feature: Picking the Right PR Agency
Part One of Two: Searching for a PR Firm
Whether your company is a start-up or slightly more established, you realize that you could benefit from a public relations campaign. But with hundreds of PR firms out there, how do you pick the right one? Here are some of our tips to help you get your search started.
1. Evaluate why you need PR in the first place.
Do you need public relations because you are hoping to help your company go public? Are you trying to get your company into analyst reports? Are you looking for business media, consumer media, or blog coverage in particular? Have a clear idea as to why you are looking to hire a PR agency.
2. Search for relevant PR firms.
There are other factors to take into consideration when searching for a PR firm. For example, will a local PR firm be more attractive so that you can have regular face-to-face meetings? Is a PR firm with close ties to business/tech/etc. media a better fit for your company?
3. Have realistic PR goals.
Think about what you’d like to achieve, having hired a PR firm. Have some goals to present to potential PR firms, but make sure they are realistic: if your company and product are not relevant to a publication’s readers, then no matter how amazing your PR firm is, that publication is likely not cover your company.
4. Ask for personal recommendations.
Survey your business partners, customers, even your friends to see which PR firms they are using and if they are happy with them. If you don’t have colleagues who are willing to recommend a firm, then attend networking events to meet potential firms.
Next week, part 2: Choosing a PR firm
Whether your company is a start-up or slightly more established, you realize that you could benefit from a public relations campaign. But with hundreds of PR firms out there, how do you pick the right one? Here are some of our tips to help you get your search started.
1. Evaluate why you need PR in the first place.
Do you need public relations because you are hoping to help your company go public? Are you trying to get your company into analyst reports? Are you looking for business media, consumer media, or blog coverage in particular? Have a clear idea as to why you are looking to hire a PR agency.
2. Search for relevant PR firms.
There are other factors to take into consideration when searching for a PR firm. For example, will a local PR firm be more attractive so that you can have regular face-to-face meetings? Is a PR firm with close ties to business/tech/etc. media a better fit for your company?
3. Have realistic PR goals.
Think about what you’d like to achieve, having hired a PR firm. Have some goals to present to potential PR firms, but make sure they are realistic: if your company and product are not relevant to a publication’s readers, then no matter how amazing your PR firm is, that publication is likely not cover your company.
4. Ask for personal recommendations.
Survey your business partners, customers, even your friends to see which PR firms they are using and if they are happy with them. If you don’t have colleagues who are willing to recommend a firm, then attend networking events to meet potential firms.
Next week, part 2: Choosing a PR firm
Friday, June 20, 2008
Friday Feature: How to Become an Award Winning Company
Part 3: Winning an Award
Congratulations! Your company has won an award. Now what? First things first – you have to let people know that you are the best. As we said in Part 1, awards can help strengthen your brand and present your company as a major player. With this win, you can start telling current and potential customers just how noteworthy your company and products are.
A press release is a perfect way to do just this. Make sure that your release is carefully crafted to ensure that all news communicated is “on message” and targeted to create the greatest possible media exposure. Next, ensure that you are sending the release to the correct contacts. You want to make sure that you receive maximum coverage in your industry’s most influential media outlets.
After you’ve sent out your release, you also want to make sure to post it on your website. This allows additional coverage for those who may not have seen the release, but are doing research on your company.
So what’s next? Start the process all over again. After all, awards show your customers, current and future, that you have the killer combination of a quality product from a quality company.
Congratulations! Your company has won an award. Now what? First things first – you have to let people know that you are the best. As we said in Part 1, awards can help strengthen your brand and present your company as a major player. With this win, you can start telling current and potential customers just how noteworthy your company and products are.
A press release is a perfect way to do just this. Make sure that your release is carefully crafted to ensure that all news communicated is “on message” and targeted to create the greatest possible media exposure. Next, ensure that you are sending the release to the correct contacts. You want to make sure that you receive maximum coverage in your industry’s most influential media outlets.
After you’ve sent out your release, you also want to make sure to post it on your website. This allows additional coverage for those who may not have seen the release, but are doing research on your company.
So what’s next? Start the process all over again. After all, awards show your customers, current and future, that you have the killer combination of a quality product from a quality company.
Friday, June 13, 2008
Friday Feature: How to Become an Award Winning Company
Part 2: Applying for an Award
Assuming you’ve tracked and selected the appropriate awards to enter into, it’s now time to work on your submission. Most award submissions require a lengthy abstract or description of your company as well as your product and its background. When writing these, it’s important to:
Make sure your abstract is on-target.
Pay close attention to the award categories and the type of products that they call for. If the award calls for an enterprise product, don’t pitch your consumer-facing product, and vice versa. While this seems like obvious advice, it’s easy for some to try and force a connection in order to enter their product for as many categories as possible.
Showcase your product’s originality.
Your product is unique—that’s why you’re entering it for an award in the first place! Clearly describe all the innovation in the development and creation that went into your product or service, as well as any interesting features that make it so award-worthy.
Provide compelling case studies.
Has your service gained a Tier 1 carrier as a customer? Have you partnered with any companies in order to create or distribute your product? Put it together as a case study for your submission, along with testimonials if available. Case studies and testimonials truly strengthen your case for why your product deserves an award.
Next week, Part 3: Winning an Award
Assuming you’ve tracked and selected the appropriate awards to enter into, it’s now time to work on your submission. Most award submissions require a lengthy abstract or description of your company as well as your product and its background. When writing these, it’s important to:
Make sure your abstract is on-target.
Pay close attention to the award categories and the type of products that they call for. If the award calls for an enterprise product, don’t pitch your consumer-facing product, and vice versa. While this seems like obvious advice, it’s easy for some to try and force a connection in order to enter their product for as many categories as possible.
Showcase your product’s originality.
Your product is unique—that’s why you’re entering it for an award in the first place! Clearly describe all the innovation in the development and creation that went into your product or service, as well as any interesting features that make it so award-worthy.
Provide compelling case studies.
Has your service gained a Tier 1 carrier as a customer? Have you partnered with any companies in order to create or distribute your product? Put it together as a case study for your submission, along with testimonials if available. Case studies and testimonials truly strengthen your case for why your product deserves an award.
Next week, Part 3: Winning an Award
Friday, June 6, 2008
Friday Feature: How to Become an Award Winning Company
Part 1: How to Find the Right Award
Being a successful company is good—however, being a successful, award winning company is even better. Awards show your customers, current and future, that you have a quality product. Through awards, your brand can also be strengthened and your company can be viewed as a major player in the business.
The first step to becoming an award winning company is to find relevant awards that are right for your company. You have to determine what kind of awards would impress your target audience. One way to do this is to research what trade publications your audience is reading. Find out if those publications offer any awards that fit your services and/or product.
Events are another way to seek out significant awards for your company. Search for events that your audience is sure to attend and then find out if they offer any relevant awards. Again, awards can help enhance your brand and improve recognition with your target audience.
Next week- Part 2: Applying for an Award
Being a successful company is good—however, being a successful, award winning company is even better. Awards show your customers, current and future, that you have a quality product. Through awards, your brand can also be strengthened and your company can be viewed as a major player in the business.
The first step to becoming an award winning company is to find relevant awards that are right for your company. You have to determine what kind of awards would impress your target audience. One way to do this is to research what trade publications your audience is reading. Find out if those publications offer any awards that fit your services and/or product.
Events are another way to seek out significant awards for your company. Search for events that your audience is sure to attend and then find out if they offer any relevant awards. Again, awards can help enhance your brand and improve recognition with your target audience.
Next week- Part 2: Applying for an Award
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