Wireless Week
About publication:
WIRELESS Week is apart of Advantage Business Media, and was started to cover/deliver the world in and around the wireless sect. They cover anything that has to deal with your mobile device whether it be news about your cell phone, service provider or its manufacturer.
Based out of: Rockaway, New Jersey
Editor-in-Chief: Rhonda Wickham
Key contacts:
· Monica Alleven, editor
· Brad Smith, IP/Data editor
· Holly Hoffer, Publisher and Ad Sales
Tips for pitching:
· Make sure your news has to do with mobile content or the mobile industry
· Pitch to the right editor
Showing posts with label media. Show all posts
Showing posts with label media. Show all posts
Friday, August 1, 2008
Friday, July 18, 2008
Friday Feature: Wireless Media Profile
About publication: MocoNews is a part of ContentNext media, and started as a spin-off of paidContent.org. MocoNews is an online news website and e-newsletter dedicated to mobile content news on the following topics:
· Mobile gaming
· Mobile music
· Mobile video/TV
· VC funding
· M&A deals
· Mobile gaming
· Mobile music
· Mobile video/TV
· VC funding
· M&A deals
Based out of: Santa Monica, CA and New York, NY
Editor-in-Chief: Rafat Ali
Key contacts:
· Tricia Duryee, principal correspondent
· Matt Kapko, entertainment editor
· Dianne See Morrison, correspondent
· James Pearce, correspondent
· Tricia Duryee, principal correspondent
· Matt Kapko, entertainment editor
· Dianne See Morrison, correspondent
· James Pearce, correspondent
Tips for pitching:
· Make sure your news has to do with mobile content or the mobile industry
· Pitch to the right editor—for example, get in contact with the entertainment editor if you have a new mobile game or mobile music service to launch
· Make sure your news has to do with mobile content or the mobile industry
· Pitch to the right editor—for example, get in contact with the entertainment editor if you have a new mobile game or mobile music service to launch
Friday, July 11, 2008
Friday Feature: Picking the Right PR Agency
Part Two of Two: Choosing a PR Firm
So now that you’ve done the research and narrowed it down to your top choices the next step is actually choosing a PR firm. One way to learn about each firm is to have them create some kind of proposal for you. This helps you learn about the company wand what their goals will be to deliver quality PR to your company.
Next, make sure the firm has strong media relations. Make sure they know the right people to contact at each media outlet you want to target. Ask them for a sample media list to see what media they would target when sending out a press release. If you have certain media that you want to see your releases in then make sure that list includes it. However, as we pointed out in Part One, be realistic.
Also, client references are a great way to learn about a particular agency. Ask each firm you are interviewing for a few references. Word of mouth is a great way to learn about the company and get the real scoop on the companies.
And lastly, plan a face-to-face meeting with the entire team that would be working with you. Meeting the team will allow you to get to know each firm and the each team member. This is an important step and could help make your final decision if you find yourself torn between different firms.
So now that you’ve done the research and narrowed it down to your top choices the next step is actually choosing a PR firm. One way to learn about each firm is to have them create some kind of proposal for you. This helps you learn about the company wand what their goals will be to deliver quality PR to your company.
Next, make sure the firm has strong media relations. Make sure they know the right people to contact at each media outlet you want to target. Ask them for a sample media list to see what media they would target when sending out a press release. If you have certain media that you want to see your releases in then make sure that list includes it. However, as we pointed out in Part One, be realistic.
Also, client references are a great way to learn about a particular agency. Ask each firm you are interviewing for a few references. Word of mouth is a great way to learn about the company and get the real scoop on the companies.
And lastly, plan a face-to-face meeting with the entire team that would be working with you. Meeting the team will allow you to get to know each firm and the each team member. This is an important step and could help make your final decision if you find yourself torn between different firms.
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