Silicon Alley Insider reports on a Nielsen study released that proves our ‘Online Video Will Take Over the World’ theories wrong for now—while time spent watching online videos is indeed increasing, it still does not compare to time spent watching television.
Nielsen’s findings claim that the average American watched about 127 hours of TV in May (up 6 hours from 2007) and spent around 26 hours on the Internet (up 2 hours from 2007). Online videos, on the other hand, gained an average of 2 hours and 19 minutes of our time, which is, oh, about 125 hours less than the time spent watching television.
It’ll be interesting to see whether this trend will continue or change drastically as time goes on. While the writers’ strike in Hollywood has definitely influenced a movement into online video, 2008 might not show the explosion that everyone was hoping for.
Tuesday, July 8, 2008
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