According to Informa, global mobile advertising spend will grow to $1.7bn in 2008, following an approximate billion dollars in 2007. Well – that sounds pretty impressive, as the figure is expected to increase to $2.6bn in 2009. And with the expected growth rate, the global spend will be more than $12bn in 2013.
To get those figures straight - Internet advertising in the UK alone is likely to hit $6bn in 2008. Procter&Gamble spend roughly $8bn on advertising - per year. The overall global advertising spend in 2007 is somewhere in the region of $450bn. Global mobile revenues are estimated to be more than $750bn.
Even if mobile advertising still represents a tiny fraction compared to the whole picture, it is definitely one of the major growth areas within the wireless industry. So the current euphoria is justified. The next logical and interesting step will be then to see whether consumers will fully accept (more) ads on their handsets - or whether they will have their own say on the above stated figures.
Friday, September 12, 2008
Friday, September 5, 2008
VoIP - threat or opportunity
According to a couple of websites, iPhone users shortly will be able to circumvent their operators' networks by using VoIP. Belgian developer Namado/Namando Telecom claims that by using their application, callers can save up to 80 per cent connecting to the internet via the terminal's wifi connection.
This is undoubtedly an extremely imteresting topic, so I wanted to learn more about the small and innovative company behind the application. Now, Namado Telecom does not exist (as this is equivalent to not being found with a homepage by google). Namando Telecom does not exist as well, nor does Namado or Namando Telekom.
The company's correct name is Nomado Telecom, and it really does exist. And I think that they have a right to being spelled correctly, as they might pose a threat to mobile operators - or a massive opportunity, depending on the point of view. And that's definitely worth being noticed.
This is undoubtedly an extremely imteresting topic, so I wanted to learn more about the small and innovative company behind the application. Now, Namado Telecom does not exist (as this is equivalent to not being found with a homepage by google). Namando Telecom does not exist as well, nor does Namado or Namando Telekom.
The company's correct name is Nomado Telecom, and it really does exist. And I think that they have a right to being spelled correctly, as they might pose a threat to mobile operators - or a massive opportunity, depending on the point of view. And that's definitely worth being noticed.
Monday, September 1, 2008
Supermarket shopping spree for hi-tech fraudsters
A BBC investigation has apparently picked up that fraudsters are looking to hit US bank accounts by shopping in UK supermarkets like Tesco and Asda. According to the BBC, the self-checkout systems in UK supermarkets are at risk of being targeted by the hi-tech criminals with the stolen card details.
The gang plans to copy US bank account details onto the magnetic strips of fake cards and bleed the funds dry by stocking up on high value goods in the stores. In using the self-service systems it is thought that this will avoid contact with store staff that could spot the fake cards!
The BBC came across this plan with the help of computer security experts that noticed a discussion on a card fraud website in which the hi-tech thieves debated the best way to loot the money from US accounts. Seriously, who would actually discuss this on an online discussion board?
The gang plans to copy US bank account details onto the magnetic strips of fake cards and bleed the funds dry by stocking up on high value goods in the stores. In using the self-service systems it is thought that this will avoid contact with store staff that could spot the fake cards!
The BBC came across this plan with the help of computer security experts that noticed a discussion on a card fraud website in which the hi-tech thieves debated the best way to loot the money from US accounts. Seriously, who would actually discuss this on an online discussion board?
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